Hello everybody, good morning to all of you, this is Vineet
Gautam, your coach, your trainer and today I am going to
talk about a very serious topic and very important topic
from the sales and marketing professionals point of view as
a professional this
skill is really very much required and very much beneficial
it is very important and very much required if you are a
professional then this is very important and very much
required sharpen your negotiation skills
I am talking about negotiation skills today for sales and
marketing professionals, negotiating specially for sales if
you have this skill then you can become a successful
professional how? I will give you an example there are two
sales people, they are
very talented they go to the market to buy a component
I will tell you, like automobile parts they go to buy it,
so the raw material of it, from which these things are made
so it is sold in tons, in quintals now try to understand,
not only this, whatever you go to buy from the market it is
going to have an
impact on that also, it is going to have an impact
everywhere suppose that a candidate buys it for 41 rupees
per kg
and he wants it for 42, 43, 45 now suppose that the buyer
is selling it for 42 or 43 he is earning 2 rupees per kg
the other candidate buys it for 39 rupees per kg
now if he buys it for 2 rupees per kg the benefit of the
previous buyer if he buys it and sells it then he will sell
it for 41 and even he is earning 2 rupees per kg but if the
previous buyer has already bought it for 41 rupees per kg
that is his buying
price so he cannot keep the selling price
if he buys it for 1 rupee, 50 paise per kg then also he
will be earning more than the previous buyer and the market
in which you are in that market is the same the customer
does not care about how much you have bought suppose you go
to the market and
you are getting expensive vegetables and the other person
says that the price is increasing the price is not
increasing you have bought the price your customer does not
care about this that you have bought the price, the price
is increasing or you do
not have the buying skill, the negotiation skill he will
buy from the cheapest market so you see that everything is
there but a negotiation skill on the basis of which you
negotiate and reduce the price by 2 rupees per kg this is a
very big amount 2 rupees
per kg is equal to 200 and you can calculate how much will
be on 10 this is a serious matter because the other
salesperson he is having this negotiation skill and on the
basis of this he is able to buy the things cheaper than the
first one he can buy
cheaper things than the first salesperson
if you have this skill then everyone will want to hire you
because you will buy cheap things for them so the profit on
selling that is later you have already made the system, the
organization profit you have made the thing cheaper even if
you sell it
with a lesser margin still they will be able to earn and
the biggest thing is that there will be a demand for their
price in the market they will be able to set the price as
per their wish yes and this is the case of the company or
the organization where
you are working you do your work and again you are getting
the benefit secondly you can do one more thing and I am
giving a practical example
I know this kind of candidate yes he looks the same hands,
legs, nose, mouth, everything is the same he looks educated
but whether you have this skill or not
I was saying that you can do another thing what is the
benefit of this? you bought it at 39 other people are
buying it at 41 you only took the deal of buying other
people's product that I will buy it cheaply for you and you
said that I will take 1 rupee
per kg means you are buying it at 39 and giving it to them
at 40 this is their money you only negotiated and got the
deal cracked instead of that you bought it at 1 rupee per
kg 100 rupees per quintal and now you keep on counting how
much you are earning
now you see this is your earning absolutely clear profit is
due to your negotiation skills so I was giving this example
only because you are sales marketing professionals
specially sales professionals you should understand the
importance of negotiation
skills whoever will be having this skill in better quality
means the better you can negotiate to crack the deal the
more demand you will have this is how you worked so if you
have this skill which I gave as a practical example you ask
yourself do you
have this skill or not
can you do this or you think of something else and go to
the market and get extra think about this
If you don't have this skill then anyway just go and get it
improved.
Sharpen your negotiation skill, improve your skill, enhance
this negotiation skill, this will really really help you a
lot.
If I talk about skills, then mainly to improve your
negotiation skills, what to do is, 1.
Your communication skill should be good.
2.
You should have self confidence.
And where will this self confidence come from?
From knowledge.
You should have self confidence.
This is how you will improve your skills.
and there you asked a shopkeeper and whatever he said, you
gave money and took it away.
You say that I don't have time, I don't want to do
bargaining.
See, this is not everyone's cup of tea.
Many times people think that bargaining is small, no, it is
not small, you don't have that skill.
If you have this negotiation skill, you can do something
better.
How can you do it?
I will give you a small example, you will understand easily.
Instead of taking from the first shopkeeper, you take a
round of the vegetable market once.
Ask the rate.
If you are a sales professional, you are in the market, you
don't have to take anything, so you stay up to date as to
what is the price of what is going on, you stay in contact
with some new vendors from where you are dealing and keep
finding out what
is going on.
If you know what is going on in the market, then no one
will be able to loot you, you will be able to negotiate.
But to negotiate, it is important to know about the market
first.
He said that this thing is of this much, you said, what are
you saying, it is of this much, it is of this much.
Now wherever you go, if you have negotiation skills, you go
to the medical shop, they give medicines.
They give medicines.
They give medicines. So, you also say, yes, bring it, I
will bring it right now, come with me. The confidence that
you will see, which will be seen with your eyes, with your
words, with your big language, then he also understands.
And let me tell you,
the world suppresses what it suppresses. When you will
suppress and speak, he will understand the voice for the
first time, and then only he will offer you.
When you will see that the person is confident, means he
knows the reality, then he will give you the stuff quietly
on that amount, that you take it.
So, I talked about a unit, I talked about a small label.
This is actually the technique you have to use as a sales
professional, as a marketing professional.
When you are going to crack a big deal, then the person who
has to crack the deal, you don't go there.
You go on the 2nd, 3rd, 4th, you go there, talk there, and
also try to negotiate with them, that how much is coming
down.
The better survey research you do,
your mindset will also get set on that, that this deal can
be cracked this much.
Your experience will slowly clear this thing.
So, negotiation skill is very very important for buying or
selling any product, any concept, any idea, anything.
Not only this, you also know yourself better.
When you go for an interview, you are negotiating there
also. You know yourself better, you are well-qualified, you
are well-versed.
We think that negotiation is only to buy or sell a product.
No! What you are doing in the interview, you are also
negotiating.
And your negotiation skill, which is knowledge-based, and
your confidence based on that knowledge, which shines
through your eyes, shines through your words, shines
through your body language, you logically prove to the
other person, that how much qualified,
educated and experienced you are.
And what can you do for that system, if you are going to
join.
And the better way you can convince, what is to be
convinced?
It is to be negotiated.
No, you do this, you do that.
And the platform that will be built on that base, then your
profile and package discussion will start.
Yes, negotiation is going.
You have seen, when a profile is created for a job, then it
is written in the salary column, negotiable.
Negotiate there also.
So, there also, the things, see, you, as a salesperson,
which you want to sell, and as a marketing person, which
you want to sell or buy, in the form of both parties,
because I am talking about both people, that you are a
salesperson and a buyer.
So, if you are a salesperson, then you already expose
yourself so well, exhibit, that the other person, to agree
with your words, comes mentally prepared.
For example, if a vendor is giving the same thing, and the
same thing is lying in a showroom, it may be the same
product, but because it is not kept properly, on a wooden
stand, there is no proper press, there is no packing, so,
the product is down, so,
he will not be able to sell it at that price, at the price
at which the same product can be sold in the showroom.
Why? Because, there is a scenario, there is a scene, when
you enter the showroom, mall, shopping mall, so, before
entering, as a customer, you have a mindset, that things
are expensive here, they are of good quality, that is why
they are expensive. This
is your mindset, this mindset, that the seller is going to
sell there, he takes advantage of it.
So, how did this mindset come into being? It did not come
into being, you have made it, because you have chosen a
place like a shopping mall for yourself. You know very
well, that the customers coming there, it is not a matter
of pocket, you say that
rich people come here, so, no, this is not the matter.
Negotiation skills, apply to both rich and poor. Even a
poor person, if he goes there, he will be mentally
prepared, his mindset will be clear, that if I am going
there, then how much I can be,
I can be to pay.
How much payment I have to make, he will take that idea and
go.
So, you have created such a situation, and with small
things, situations are created.
Negotiation skills are not such that you just sit at the
table, and you know the skill, no, it should be logical,
and for that logical, some basic things should be there.
Like, there is a property dealer, there is a builder, you
have made a good building, but,
you have done so many things, instead of that, you have not
done the tiling, you have not done the proper designing,
lighting, wetting, you have not polished the doors.
See, the main cost will be, it is going to take 20%, the
rest I am telling you.
Just against this 20%, which is visible, it is marketing,
see, what is visible, will be sold, what is visible, will
be sold.
So, have you made yourself visible or not?
That is the question.
And, this concept is applied everywhere.
He will tell you, see, tiling, wall painting, decoration,
furniture work, bathroom, kitchen, all, the visible things,
mainly its cost is hardly 20%, but, he will negotiate with
you on the basis of these things, and you will go down
here, and he will take
extra money from you.
So, the product can be the same, but, the product, which is
the presentation, which is the negotiation, on that, you
can keep your cost up, and you can't keep it, you can take
it.
Keeping the cost is a different thing, you can say
anything, that my product is this much.
You have a building, which you don't have to sell, you have
to rent it.
I am talking about that.
Negotiation is being done there too.
Now, you advertise a lot, but, when someone goes to see,
the building is not properly prepared.
It is not prepared.
Similarly, you advertise, and when the customer comes to
you, then your product is not properly ready.
If the building is well furnished, after that you
advertise, then,
You will be able to convince the customer and negotiate the
price as per your convenience.
Negotiation is logical.
People think that it is a technique, it is done by mouth,
not by communication.
No.
Up to some extent that is also matter.
Because how to present things, how to present something in
a positive way.
But people say that you have sold a bald man's comb.
This is called marketing skill.
This is not a marketing skill.
This is a skill to fool people.
And you cannot fool people for long term.
If someone thinks that he can do this kind of work, then he
can be a short term employee.
Not long term.
And he cannot do his own business.
Because if you do this, then that person will understand
this thing sooner or later.
Then he will start negativity with your brand.
This is not a skill.
So negotiation skill is very very crucial for sales and
marketing both the persons.
But being logical.
Before that, if you want to sell something, then you have
to have a strategy of how you are going to talk to the
customer.
How are you going to talk to the customer?
Now the other customer can fool you that they are giving
the same content.
You have the same course content, tenure and timing.
They are taking this much.
Faculty is of A1 class.
Why are you taking this much?
If you don't have a logical answer, then you will have to
listen to the other person.
So how can the queries of the coming customers be?
How are you going to handle them?
How are you going to answer them?
For this, you should be ready from the beginning.
As a team leader, I am not talking about executive sales
professionals, not about marketing professionals.
I am talking about as a senior manager, as a sales manager,
as a marketing manager.
Like you have the experience of the market.
You have faced a variety of questions.
You have given their answers.
So prepare a series of their contents, prepare a notes.
And give it to your team.
That these types of questions come.
And we have to answer them.
Even if they get stuck somewhere, you handle it.
But if you have, you see what happened here.
You think that I don't care about anyone else,
I don't care about my competitors.
I care about myself.
If you only care about yourself, then you will not be able
to sell your product in the market at your own price.
Yes.
You sell at your own price.
But it is important to know the market.
Plus minus.
Many times the customer lies to you.
If you know the reality, then put the paper in front of you.
Logical.
Means, you don't know about the market, what your
opposition, your competitors are doing.
It is also important to know this.
What exactly your competitors are doing.
So we said that the institute is taking so much cost.
Yes, they are not giving study material.
They are giving less time.
They are charging separately for practice session.
They don't have a doubt session.
You are going to have a problem.
There are two things.
One, you have given a variety of options with your product.
This is available, this is available, this is available,
this is available.
And you have made this charge extra.
So that charge is starting to look like a big amount.
Okay.
Now, you either show the basic cost of your product.
And you keep charging for the rest of the things separately.
But there is going to be a loss in this.
Then the customer will take the optional things or not.
But, now a trick in this.
Negotiation is not done sitting on the table.
No, no.
For that, you have to plan the whole strategy in advance.
Now, you have told the cost of the product.
Okay.
Along with that, in between you are telling that this is
also there, this is also there, this is also there.
Don't open all the pages.
You said that this is for one lakh.
And to call the customer to you first, you said that 50
percent.
We are giving you a discount.
Fifty.
The webinars that are happening these days, for courses of
different contents, this webinar is a stage of negotiation.
Where publicly at the national and international level,
negotiation is done. First, you present your product.
Then at the end, you show the cost.
Then you have already said that this cost is this much, but
we are giving you 50 percent. Second, in between, they said
that the cost of this product is this much, but along with
this, we are also giving you free.
You see,
we are giving free, but you are not telling the cost. The
worth is this.
If you divide it into parts, then the customer will buy
your product in parts.
And you will not be able to take a real price.
So, this strategy has to be made in a very solid way.
You have to take your price in real.
But if you want to buy the product for 10 rupees, you will
say 10, then you will not get it.
You said 5, the other person said 15.
Now the negotiation will go on.
He said 15, you said 5, you said 6. Now the negotiation
will go on and it will be logical.
Why is he charging 15?
He will tell you.
Why do you want to give 6? You will have to tell this.
And logical, the better you can tell, and the second thing,
the faster you are, the more you will lose.
Show quickly, that I don't have time, you tell me,
I have to buy it quickly.
But, be cool.
If you are calm and cool, you can use your talent, your
potential full. You will be able to use every part of your
skill, if you remain cool.
So, you are giving the logic to gradually reduce its rate,
if you have gone to buy.
And the seller,
He wants to sell it on that, that's why he is giving you
logic
He is giving you reason
So, the one who has the best reason
and the one who can give him punch on time in the right way
Yes, he will be able to do as much better for his mind
I was talking about webinar
People say that the product is of this much
We have kept the price for today
Then in between, he will explain you a little more
Then he will say that this thing is free
Then this thing is free
And wait, wait, wait
We are going to give you such a surprising price
At the same time, he will sell it to you for Rs.
It has started from Rs.
1 lakh
But if you say Rs.
10,000 at a time
Then the customer will not agree on Rs.
He will start talking about Rs.
And sometimes, you come so low just once
Then the customer raises a question mark on the quality of
your product
So, many times, it is not the quality of your product
It is the process of convincing negotiation
It is the process of presentation
Things depend on this
See, there are two things
Negotiation skill is for buyers
Convincing skill is for the seller
The one who is selling, you are marketing
You are selling
I am mixing both and telling you
Because you are going to buy and you are going to sell
Both are marketing sales
So, if you are going to negotiate, you have to do it
logically
Based on the market survey, you have to do it on a ground
level
And if you are going to convince, you have to do it
logically I have given you many examples
What do you do in two webinars?
Yes, for you, the special price for you today
Instead of Rs.
50,000, only Rs.
Rs. 30,000
Think about it
You have started giving some content again
Along with this, you are getting free
Now, the person is slowly getting mentally prepared
The process of convincing is like a para
You know, there is a para in a thermometer
So, the para of convincing is rising The person is getting
mentally prepared
Oh, it is very beneficial
Because in between, he is thinking that the amount I have
to give
I had to invest there
I think, let's stop the work there
I will take this
Now, he is thinking
He is discussing in his family, he is discussing in his mind
Till then, he gave more
Do you think this thing is important for you? Yes, this is
a bill
We are giving you for free
And this worth Rs.
You are getting free for Rs.
You are thinking that the thing worth Rs.
1 lakh came in Rs.
It came in Rs.
50,000 to Rs.
And along with that, the thing worth Rs.
50,000 is free
Means, the thing worth Rs.
1.5 lakh He is calculating Now, he increased further
He increased further That, this is the price
But, if you still pay
If you still pay
Then, for those people
For today
For next 10 minutes
Your line is open
We are sending you the link
And You can pay only 25 25 No, no, no Let's do more 20 What
do you think?
How many people agree
That they are ready to pay this 20?
Do you think that
The product that I told you
Is it worth 20?
How many people are ready to pay? You said from here
Yes, yes, yes Now, that person is sitting there
He is doing logical counting 100 people are sitting 20
people are agreeing 20 people are agreeing
He said, I don't have a target of 20
I have to get 80 people to agree
Ok, ok, ok, ok
Very good, very good
Very good response
We are going to give you 15 You tell me
How many people agree?
How many people agree? 10 people increased 30 people 30
people
People who
Agreed on 20
Mentally Now, double things are going to happen
They said
Ok The line is going to open
Your price for today is 10 only
So, instead of 150
In 10,000
This project
This program
For you
If you have another
You can come
Those who are ready to pay 20,000
You will be husband and wife
You will say, what is the benefit?
We should have taken 20
You see here, 30 30 multiplied by 40 40 multiplied by 2 80
So, earlier it was 20 4 lakhs
Now, 80 multiplied by 10 8 lakhs
And this numbering Is going to increase
Because those whose budget was already 10 That was also 15
And those who had 5-7
They will also be able to reach 10
Because there they told
Do you know The facility we are giving you
You are bearing the cost of one day
The rest of the three days we are bearing for you
If you don't learn anything, it's okay The cost of four days
You see
This much is also not enough
The cost of one day
Is only this much
We are giving you free in four days
Three days are free
People think
Do you know Whatever is happening One thing is public target
One thing is The thought behind that
Taking action
Many people think Let's learn something Let's go out Let's
enjoy at the hotel
Yes There are many different reasons
But the other person does not care You Are negotiating
He is convincing So The better the presentation
Which will be prepared at the ground level
As a
Buying person
You are going to negotiate
The negotiation skill And as a Person who is going to sell
So convincing skill Which is in front
That Both are checked here
And the better At that time On that particular day
Can do
Perform And Perform Can get the better
Deal You can get that deal
So This is exactly the thing
The skill
The convincing skill Motivating skill
I swear
Today Solid marketing
Group marketing
Group convincing
One to one Marketing You show your product to a person You
tell
This webinar
You have got the stage of national and international level
Where The group is convinced
And Immediate Sell Purchase Immediately Online And the
biggest thing
Strategically This is going on
First A little
Free There I mean
There is a big program
For that
Now you have come face to face Process is going on
The whole motto is the same
In between
I am going to tell you
How many people are ready
For this program How many people have decided to go ahead
You have to do this or not You have to move forward in life
Whatever you are This is for everyone
Whatever you are You can be better in your life You can be
CA, doctor, engineers, managers Teachers, professors
Professor, trainers, whatever you are, but you can be
better in your life.
You can get more better success in your life.
You can be more successful in your life if you are
improving this skill, this thing, that thing, whatever.
Yes.
This product.
Brother, he is small, he is big, he is a kid, he is a
brother, he is a sister, he is a daughter, whatever he is.
This product.
You see, in train or bus, they do marketing, hey, they are
having also the skill.
They know that their target won't be centralised.
What they say, JhanDo Bomb!
JhanDo Mob Product What do they say that this is for
everyone and there is a varity of pain.
No matter whether it is stomach, hand, knee, head, any kind
of pain.
One Tylenol treatment!
That's the thing, so these things you don't do
spontaneously, and second thing, you have made it as a
strategy and a correct presentation, correct communication.
Second thing, you stand there and always keep in mind that
you are giving a webinar in the crowd of the bus, and the
comments that are made in between, they assess from the
comments that which person is responding.
In the same way, when you are talking in the bus or train,
whose eyes are shining towards you, who is looking
interested, who is ignoring, that assessing is also a part
of your quality.
The one who is not showing interest, you are running after
him, and the one who is showing interest, you are not going
after him.
You know, the one who is not showing interest, don't tease
him. The one who is not showing interest, don't tease him,
first attempt him.
The one who is showing interest, attempt him.
You have done one or two, and the other one is not showing
interest, you take it, there is no need to take tension.
This is not a matter of understanding, this is not a matter
of understanding.
Many people say, my product is a very good quality product,
not everyone can afford it.
Many people are talking about ego.
Really? He wants to say that I can't buy it.
Now, he doesn't need it, but still he will buy it to
satisfy his ego.
He will throw it there, but he will buy it.
But what about the seller? He has bought it. He sold it to
the other person.
Girls and ladies go to the market, they will convince them
and they will buy all the things that they have not thought
about.
Ma'am, sale is going on, sale, sale, sale.
See if that thing in the sale is useful for you or not.
But the one who has put up a sale, I am talking about when
you want to sell or buy.
When you want to buy, how can you negotiate the right price?
And when you want to sell, I am talking about selling
skills.
I will make a video on convincing skills especially.
Both things are going on.
So how can you do it?
Mentally prepare the other person, it's a matter.
The budget he has, he diverts that budget to you.
You can do it.
You had set a target of one, you sold ten.
You have to have solid information about the product on the
ground level.
Plus, your competitors will also be there.
What are they doing? How is it going on?
Plus, proper communication, your presentation should be
logical.
And you should also know what to say and when.
For example, a customer asks you about the cost first.
If you want to sell, you should not tell the cost first.
You should tell the quality first.
Before telling the quality, you should relax the customer.
If you want to sell, you go to the shop, you are served
cold water and cold drink.
What do you think?
Cold drink for 10, 20, 50 rupees.
You should cool the customer and relax him.
These are all very useful things.
Then he will listen to you.
You will be able to listen to him properly.
And if someone is ready to listen to you and you are
presenting yourself logically, then you have a complete
chance to convince.
Mostly, the customer is not ready to listen.
Today, I am doing webinars, seminars.
Seminars have to be done individually.
This is a very good platform for convincing the mass.
This is a very good platform to convince the mass of the
national and international level.
But if you are doing it strategically, then you can get the
business.
And when you go to buy a product as a salesperson, then if
you are in the market, like you have gone as a buyer, I
went to the vegetable shop,
I talked about a product, if you know, first of all, you do
a market survey, immediately go and start purchasing.
Do a full market survey.
Then you will get an idea, you will know a base price, that
what is the base price of today's product, what is the
price of potatoes and tomatoes. Yes.
Similarly, if you go to a big market to buy a product, then
you find out what is the price of that day.
If you are a little more professional, then the price is
going to go up and down.
Yes, the rate of this company is down.
Now it is going to increase, so you buy it.
You bought it, because the rate is down, it is going to
increase.
You took this information through your professional contact.
So there too, like the CA, people do such a job, so it was
found out that the rate of this company's share is going to
increase.
Like Modi ji said, to the investor in the share market,
whenever the opposition criticizes a company, then its
share market is going to increase, you invest there. See,
this is logical or not logical,
I am not sure about this thing.
But what is it?
Because most of the people are supporting Mr.
Mone, and if opposition is going to say anything, wrong
about any company, so they say that the name is good, so
you don't become popular so soon. When you are defamed,
then you become popular soon.
So they try to defame you, so you become a highlight.
See nowadays, there is a movie,
Jawan, people talked, ban, ban, ban, the same thing was
going on in Pathan, ban, ban, ban, ban, ban, ban, the thing
that happens,
so even the people who don't know, they also know, who is
being banned?
Pathan, Jawan movie, is there a movie?
Whose is it?
Shahrukh Khan's.
Oh, it has to be banned?
So let's see, let's see, what is there to ban?
And in this way, their customer is increasing.
Increasing.
Yes.
When you raise the flag, ban this movie, ban it.
So even the common man, who doesn't know about it, he also
knows, why is there a rally?
Oh, that Pathan movie is there,
Jawan, they are talking about banning it.
Okay.
And you know, the person who is being talked against, means
that person has some point.
Have you ever heard, ban Rickshaw Puller, ban Lloyd Burrs?
No.
They are talking against Sachin.
They are talking against Ambani Adani.
Because they have some point.
This is about Shahrukh Khan.
There may be some bad things, but it is a matter of a
person.
Yes.
So, this thing also pinch people's mind.
That no one would like to spend their time on it, in which
there is no matter.
No matter.
Those who are going to oppose, they also take a chance at
least once. That while opposing, if Shahrukh Khan is found,
then take an autograph. Or we reach to Bani Adani, at least
once it becomes a highlight. So, take a chance once.
Sir, please give me some job here.
I came here because of him.
So, this is also a way of advertising, presentation.
Those who have less name, those who have bad name become
more popular. Shahrukh Khan also became popular by playing
a negative role.
By playing a negative role in the first movie, Dair.
Yes.
Today, he is a superstar hero.
Number one hero.
At the age of 55, at the age of 20-25 years, he has
actresses. And the most interesting thing is that people
are accepting. They don't have any problem with that
chemistry.
There are some people,
I was seeing in actresses, who are commenting that at the
age of grandfather, this is burning.
This is burning.
It is burning with its success.
Means, people are accepting this chemistry.
Yes.
So, anyhow, if you are able to convince the people to come
to you for buying your product, if they are able to
convince them to come to watch my movie, that is their
presentation.
It is convincing.
Sometimes, people get themselves defamed on purpose.
So that if they get defamed, they will be famous.
This is also a strategy.
This is also a way of convincing.
The presentation, marketing, is a strategy.
So, today, actually, I was talking about the sales and
marketing professionals, the negotiation skills and
convincing skills.
If you are going to buy anything, then how to negotiate to
get the best deal for you.
And if you are going to sell anything, how to convince the
mass to buy your product on maximum price.
And if you are going to buy, then how to negotiate to get
the minimum cost.
These are the two things.
If you are going as a buyer, then how to get the minimum
cost.
And if you are going as a seller, then how to get the
minimum cost for your product.
And this is the skill you have to do.
I have told you logically, how to do it.
This skill is not a magic wand.
That I gave you this magic wand, and your negotiation skill
has improved.
Now you can do anything.
No.
And this is the same with convincing skills.
So, logically, if you are having something to do, which I
told you stage-wise, that knowing about the product,
surveying the market, what is the latest update, then your
communication should be logical.
Not spontaneous.
You have to plan your agenda and how to present it.
If you are convincing, and negotiating, then you should
know what is happening in the market.
Who is buying what and how.
In addition, you can also show the future.
If you join us, then our company is not small, it is very
big.
We have newly opened our branch here.
So, we will give you a lot of business.
We will give you a lot of business.
We are going to buy a lot of products from you.
So, this thing is also such that it gives you a little
extra margin.
So, use all your weapons, when you are negotiating, that
you can get the lowest rate.
While maintaining quality.
Keep in mind, many times people deliberately lower the
quality and give you a low rate and you get into trouble.
As is happening nowadays.
You are taking online products and getting cheap, and they
compare with the retailers.
Let me tell you that the same product of online is not
available with the retailer.
Manufacturing companies and online companies are selling a
different level of product which is down in quality and
then they are giving them a low rate.
Yes, this is the ground reality.
You buy mustard oil, you are taking it from a retailer,
which is cheaper online.
Think about it.
They tell you that they take it from a direct manufacturer.
But their whole team is sitting when they are dealing with
it.
Plus, they are also delivering it to you at home.
And even after that, it is cheap.
How? In reality, the product looks good, but it is clearly
written there that this is for online selling and the
quality of the product is down.
Yes, this is a fact.
So, you have to keep these things in mind that even if you
do not compromise in quality, you can give logical
arguments.
Whatever arguments you can give, many times people say that
you give it to me, I will not go ahead,
I will give reference to others.
I will give reference.
Yes, the other person also agrees to that.
Now, when you are a seller, when you are going to sell,
then while looking at such references, if there are, then
you should note them and you should also know logically
that something can happen or not.
So, you should follow them.
Many times these things come out right.
You get a reference.
If you follow them further, you get a better business.
Even in the state of not meeting, you have to say yes many
times to the other person.
Because if you deal with ten candidates, then one or two
people did not give reference and did not join you further.
Because they do this in many places.
So, whoever keeps following them, they will give them.
So, you also put your team behind them and follow them.
So, this is a complete chain.
If you are doing through in a process, with a planning, you
can do better
if you are trying your best in a systematic way with your
team, then you can negotiate and get the minimum price and
you can convince as a seller to get the maximum for you.
You can have the both quality as a salesperson and as a
marketing person. This
is very crucial, very crucial skills you must have for
being successful in this field of sales and marketing.
You can do better.
If you are trying in a process, you can do.
If you are using your referral code, you'll get some
awesome rewards.
That sounds interesting.
For every friend you refer, you earn points that you can
redeem for discounts or even cash rewards.
Count me in.
I'll make sure to spread the word to all my classmates.