Good afternoon to all of you.
This is Vineet Gautam, your trainer, your coach and
We are recording actually the training session video for
the marketing and sales persons
What is marketing basically?
To advertise your thing in the market, your product, your
project in the public in
Different ways is called marketing that can be direct
marketing, door-to-door, indirect marketing
paper, digital medias
social medias, digital marketing
In today's time is going to become so very very much popular
So yes of teaching cash a curry
Sincerely execute curry motto is to get the response from
the
public from your client so These all things I know for any
project any product the first phase is your marketing
the first phase is your marketing By doing that you are
starting your business
If you are able to do that thing in a better way you can
get the response
You can get the response
You are getting the business then other departments will
start working
Otherwise the other departments will sit and do nothing
Your front office is a part of marketing, but the people
sitting at the back end
If you don't have the work in hand, then what will they do?
So marketing is important, first work
Starts with marketing, the marketing persons are going to
do the job and they are getting the job for others who are
sitting in the office
So these are the things
Tomorrow in marketing
If you are going in the market
Then public speaking is a major part, major topic for a
marketing personnel
Because you have to deal with the public and if you are
having the confusion
If you don't have the confidence to speak confidently to
present confidently
yourself about your product
Yourself will come first, because first your personality
will be assessed, your communication and people are going
to trust upon you and your communication and then
When you become experienced in sales marketing, what is the
experience?
Your personality and your contacts are called your
experience
How much convincing
Power you have and how much contacts you have that's your
experience
You are called a salesperson
How much
Credit You can get from the market for your organization
How many contacts do marketing persons have?
In any field How many contacts are there?
And those contacts are not made like this
Through the process you are doing the communication,
dealing, response
Then the people are going to, as I am talking about myself
I have worked in the education industry for many days
as a
Manager in IIT industries
IIT training industries is a very prosperous field
So I have worked with most of the top brands
I have worked with GM level, General Manager
Already, I am a corporate trainer, it's not like I have
come up with a training executive
This sales marketing, I am going to record, I am recording
these videos
I have done these all things step by step till GM level
What is your product there?
You record
What is your history? How long have you been in the field?
What record have you produced?
These are all things, you are presenting it, you are doing
marketing
If I do it as a personal trainer, as a communication
trainer, I am a communication skill coach
So as a communication skill coach, language trainer, IELTS
and TOEFL trainer, PTE trainer
So my trained candidates are already well settled in
Australia, Canada, UK
New Zealand
Doctors, engineers, CA
My trained candidates are now running companies, they are
CFOs
So this is marketing, because you have the product of
marketing and now you are to
just present the product in a way where the people are
going to be attracted towards that and
They think that these things are really benefit them
They can get some benefit from this
It is important for them to feel this way
Until they don't feel this way
Till then, they have nothing to do with your product, with
your knowledge so You must think about this thing from
seeders.
Marketing is exactly
Just you are going to make a best product
but When you want to do marketing and you are saying my
product is best one by one you are just
Explaining the qualities of your product and you are
thinking that your work is completed.
No baba.
Your work is not completed
You have to tell that
This best quality product can benefit the public in which
way
This is
As
But
Marketing is important
But more important than its importance is that they are
explaining one by one
That how this thing can benefit you in which way
And those things are really more important
Those things are more important.
People don't have much interest in that oil They don't have
much interest in the importance of that oil
Because they can say okay.
Okay. This is important, but right now don't have the time
to listen about these all things
But you said that how much benefit it has for you
So they start relating with themselves.
Public will relate Because someone has a problem and if
they don't have any problem then their relative has a
problem or their family member has a problem
So they immediately click on that thing.
Oh my god
This is such a big benefit
So basically I am telling my point
When I saw their presentation, I said this is Flexol, Alsi
oil.
In our UP and Bihar, people say
Tissi oil
So Alsi seeds They make its powder after roasting it Its
oil is so important
This is my favourite since my childhood I used to eat it
After roasting its seeds
You grind it Just like your flour
You can do it in the mixer at home
And you can mix it and grind it
And it is very easy
You can do it in the mixer at home
And you can mix it and grind it
You can grind it And it is very easy
But How important it is
Until you get to know this one by one
Until you get interested in it
What is your marketing strategy?
That whatever it is
I am
And if I am in love with someone
Until I could not explain it to him
He will calculate What is my work?
He will calculate Will he fulfill my dreams?
He can do this, he can do that
There is caring and loving
So when the parameters are set
Whether you are better than them or not
Then your likeness will increase
Just like this Whenever you are explaining your product You
have to prove your content, your app, your product,
whatever you are going to do marketing for, how important
that thing is, how good you are, it doesn't matter.
You have to prove how good you are for what you want to
convince.
How important your product, your content is, it doesn't
matter.
The matter is how much benefit the candidates to whom you
are talking can get.
You have to prove this mainly.
And if you are able to prove this, if you count 1,2,3,4,5
points step by step and give it to the other person, that
you can gain from this, you can get, then naturally you
will get interest from public, your client, your customer
will get response.
So, this is a basic layman thing of marketing, that you
have to say about the qualities of your product, your
content, your app, whatever.
But if you forget to tell this, that what benefit will the
other person get, then you will not get response.
The other person will not think about what benefit will I
get from this.
You will have to make him understand that this is the
benefit you can get from this.
This is the benefit you can get from this.
And all the MLM companies are running on this basis.
Because whatever product they are making or launching, what
benefit does it have for the public? They publish this,
advertise this, that what is the benefit of this.
You said, the trainers academy, we are running a variety of
courses, we are having this thing, this thing, that thing,
that thing, those things, all things.
But the question is, these all contents, whatever we are
doing, how can you get the benefit of this?
What is the benefit?
Hello professionals, is your poor communication skill
hampering your business growth?
Hello marketing professionals, is your poor communication
skill, poor public speaking skill is hampering your growth?
That's a question.
You asked them a question, they have the answer.
They know whether it is hampering or not.
Mostly hampering.
Because somewhere they are stuck.
They are not able to communicate, present themselves in the
right way as they were thinking to do.
So this thing is disturbing their growth, the success
growth.
Continuity is not formed.
See, their intention is there, intensity is there, but
there is no continuity.
Disturbance is there in continuity.
Public speaking, oh my god, how to talk to them?
So, here you have to take care.
And I am saying, hello professionals, is your communication
skill is hampering your business growth, your success
growth, your growth.
That may be social, that may be personal, that may be
business, that may be working.
So, we have the solution for you.
We can help you.
We can help you to make your communication from good to
great.
From normal to master.
From suffering to super.
Yes, we are having the experience in this field to do that.
So, this is the way, whichever the thing you are going to
publish, advertise, you have to say about your quality and
your quality can help in solving the problems of the public.
If yes, then they will be interested in you.
They are ready to pay any cost.
But if you are the best, best, your product is best,
everything is best, but you marketing personals are not
able to actually execute, present the real importance for
the life.
The life, what kind of the change the audience, the viewer,
the listener, to whomever you are talking can get the
change in their life.
If you are not able to convince them, make them understand
this thing, till then they are not going to take any kind
of the interest.
Till then their interest is not going to be in you, not
going to be in your product.
So, it does not matter if you speak very well, your product
is very good, it does not matter.
See, what is the Japanese strategy marketing?
Actually, they are 30 to 40 percent, they are investing on
the product, manufacturing.
But 60 percent plus, they are investing on marketing of
that product.
See, if the marketing is done right, then many times an
average product also looks best because of your marketing.
And you made the product best, 70 to 80 percent.
You invested money on the manufacturing of the product, and
if you are not able to do the marketing, then the mass, the
public will not be able to reach.
Secondly, if you are not able to explain the quality, the
benefit to the public, then the best stamp in the minds of
the people will not be there. Whoever used it, did it.
And you know, even after using the best, the mindset that
this is the best, the big actors are advertising, are all
those products best?
No.
But did Amitabh Bachchan say, that if you want to buy a
gold doll, buy it from Muthut.
Now, that is the focus in your mind.
That is the focus.
If you say toothpaste, then Colgate.
Sit in our mind.
What do you think?
You don't remember Colgate?
It is necessary to say it every day.
But they want to keep it continuous.
That when the option of toothpaste comes in your mind, then
if you say toothpaste, then Colgate will remain.
No other option will come.
But now, the option has come in such a way, that people
don't say toothpaste, they go to the shop and say Colgate.
If you say toothpaste, then Colgate.
They have made synonyms, they have advertised so much, that
they have left synonyms.
Sometimes it happens, you say Colgate, when he says
Colgate, he says, no, no, no, I want a close up.
Means, you are not asking for Colgate, they have completely
replaced toothpaste with their product.
They have advertised it so much.
So, this is exactly the advertisement, that the quality of
your product, just like I told you about the Japanese
strategy,
Japanese are so much popular in business, but they are
compromising on their product,
I am not saying they are compromising on quality, but on
the quality of the product,
they are investing 30-40% on manufacturing, but 60% they
are investing on advertisement of that product.
Because, you can reach your message far and wide to the
public.
Secondly, you can tell them exactly, until you tell them,
what is the quality of the product, till then, the people
can't come to know.
Can't come to know.
So, you can't deny the importance of advertisement,
marketing, and the advertisement, whether it is on
television, or on social media, or in the newspaper,
whether it is mouth publicity, or door to door, whatever is
the way of advertisement, that is the
part of the marketing.
Marketing of that.
So, marketing is a very big field, and very crucial
important field, because whenever any new company, any new
product is going to be launched, the first team will start
working, for marketing.
Now that is marketing field.
Let me tell you what used to happen in education field.
Teachers used to go to school before the new season.
Teachers used to visit door to door and advertise.
New school used to open, 100-200 students used to come.
And then it used to take 5-7 years for those students to
repeat.
They used to repeat in the new semester and used to go to
big classes.
This system was going on before 10-15 years.
But a company came and what did they do?
Like in other systems, when there is a new company or new
product, which team will start working first?
Marketing team.
So an education system started working.
School was opened, school building was being built, it was
under construction.
But marketing team launched it.
How? There was a team leader of marketing.
Under team leader, there was an executive.
Under executive, there was a counsellor.
Under counsellor, there was a telecaller.
Mostly it became a small team.
Telecaller, counsellor, marketing executive, team leader.
We made a team like this, 6.
On top of that, there was a manager.
Manager, then AGM, DGM, GM.
It became a chain.
So that it could be systematic.
Training was also given.
Now when is this happening?
When the school building is still under process.
Mostly what used to happen before?
The building was built, everything was done.
Now think about it.
The building was built, everything was done.
Investment was blocked there.
And you are getting business.
In the next 7 years, it is going to happen.
This team works for 6 months.
See, I am telling the organization,
I am telling the investors who are working, that you should
not deny investing in the marketing team.
Do not consider it extra.
It is really so much crucial.
I am telling you with a practical example.
You have built the building, completed it, made the full
investment.
And then after you are thinking to start any product, you
want to start, you want to do anything.
So, first of all, the entire amount that you invested.
And on the other hand, now the investment is going on in
the process.
So, on that day, the money that is being blocked, where
will its interest go? Think about it.
Secondly, you have taken 150 students.
And in 7-8 years, you can reach up to 1000 students.
So, what is coming to you?
And your investment is going there.
You need teachers.
When there are 10 students in the class or 30 students, you
need your team and faculties.
So, if you do a full calculation, then the marketing team
that you have kept, on the other hand, those who worked 6
months before starting an advertisement, and in 6 months,
the strength that you were going to gain in the next 8-10
years, of 10, 15, 100,
they did it in the first 6 months and gave it to you.
They did it in the first 6 months and gave it to you.
And the investment, I am telling you, that in 10 years, in
10 years, you have made a full investment and reached
there, 1% of it, hardly, the team that will work for 6
months, there will be an investment of only 1% of it.
And, benefit, from day 1, when the school starts, 100% has
started coming.
So, you are earning 99% extra.
If you are going through this process, and this is the
importance of the marketing.
I have told you the importance of the marketing.
Because they always take marketing as secondary, but it is
a first step.
And they should be taken seriously on the first step.
Mostly, the marketing team, the system that is running in
the field, no, the people who are sitting inside, the
people inside will remain sitting quietly, if the marketing
team does not bring work.
If the marketing team is bringing work, then the
calculation of the account will start.
If the fund is not coming, then who will do the calculation?
What will you do?
So, whether it is the accounts wing, or HR wing,
recruitment, hiring, when you do not have work, then what
will you hire to do the work?
And who will bring the work?
Marketing person.
So, this is very crucial, because when any system starts,
the first hiring will be of the marketing personnel.
Earlier, it was not like this, we will hire the principal,
now, I have told you the difference, and now all the
education field people have started using this policy.
And why not?
You all should use it.
All the systems, whatever you are doing, everyone should
use it.
Before setting up, you should do proper advertisement.
So, you can get the right benefit of the marketing, in
which advertisement, advertisement, advertisement you are
doing, and advertisement, varieties of advertisement, you
can get the maximum benefit.
You can get the maximum benefit, of the product you are
going to launch, the system, the course, the contents, the
school, the college, you are going to start.
So, first step you have to do.
Secondly, I was talking about the internal strategy for the
marketing personnel, but now, for the organization, what is
the importance of the marketing personnel, of this team, of
this system, what is the importance, actually, we are
talking about.
So, we can't deny the importance of this marketing section,
of this unit, what is the importance of this organization,
we can't deny its importance.
It's crucial, crucial, and very, very, very much crucial.
Very much crucial.
Now, the marketing personnel, I was talking about, there is
a team leader, the executive, counselor, tele-caller, pipe,
managers, above that, from the general manager level, we
have given the target to our team, that this has to be done.
Managers, under managers, one manager, there are six teams,
which have a team leader, they have distributed the work to
the team leader.
Data has been given, data calling is going to be done by
tele-callers.
Before that, you do the survey, only then you launch the
product, you open the school, whether the school is needed
in that area or not, whether this product is needed or not,
what is the current need of the day, then you collect the
data, who is your
audience, who is your customer, you extract that data from
the field, and then, on the basis of that data, calling,
message, whatever it is, you do.
One is, it is direct.
Second, you do digital marketing on social media, you do it
generally,
Facebook, LinkedIn,
Instagram, WhatsApp,
YouTube, you do it on all these.
It has different viewers, but, there also, professionally,
what is happening is, the audience of your field product,
the viewers, they target them, that is also paid.
That there, like your medical related, if there is a
product related to medical, then the medical field
community, their group, they will focus on that and
advertise there.
In the education field, in the education field group, your
product, your content will be launched, will be advertised
there.
So, you did different, different calling.
Now, the call that is coming back, on that, your
counselling department, they will do counselling, and that
may be counselling, one to one, public, a group of persons,
they are counselling.
Or, the webinar that is also a process of counselling.
Seminar that is also a process of counselling.
It is the same.
You see, the marketing companies, they do their seminars,
there, they tell about their product, the importance of the
product for your life, they tell.
And the working persons there, this is group counselling.
Working persons, every person with them, takes two new
candidates, to introduce.
Whether they entertain him, tea, breakfast, lunch, dinner,
they arrange.
That is a budget of marketing.
It is being added in that budget, that you are doing one by
one counselling, and a group counselling, there, motivators
are hired, they are going to motivate about their product.
Do it.
But, it is happening, counselling only.
When data comes to you, when data comes to you, it is
counselling only.
It is counselling only.
It is counselling only. Group Counseling is going on
How much important this product, this content, this is
whatever for whatever you are doing the marketing
So what is your motto?
Your motto is that how much benefit this product is going
to be for you in your life because of this
What kind of change you are going to get if you are going
to get this product
What kind of change you are going to get if you are going
to get this product
What kind of benefit you are going to get
What kind of miracle is going to happen in your life
If you are able to tell this thing then you can do anything
response wise So data collection, survey, calling, any how
you are giving the message to the audience, to your own
customer
You have given the message to the audience
Second, you have done counseling, that may be seminar,
webinar, group counseling
You have gone to any society and have done counseling there
You have done seminars in schools, colleges, RWA's in the
society You have done in public sense, any where, different
ways
But all these are just marketing
Everything is just marketing
Now, the direct counseling from them, webinar, seminar
There your final motto is to go step by step and convince
the person
In webinar, as we do, we do it ourselves
In that, the person is mentally prepared You get the
registration done at that time Get it done, get it done
Because the temperament you have made by working hard
If you let it go from there, then the thermometer will go
down
Then once he gets the registration done, then he will move
ahead It is not that you are fooling him, it is not
Gradually, he will understand the importance of that thing
When he will do it, when he will move ahead, then he will
know
Like we give trainings, we have told the importance of the
training
What is it, what kind of training we are giving
And what is the change you are going to do
Like I am taking a seminar, the importance of the
communication skill
Professionals, your poor communication skill is hampering
your business growth
Your social growth, your personal growth, your life growth
As an employee, you are not getting the growth, you are not
getting the increment
You are not getting the promotion
And we are going to help you, we are going to train you in
this process
We are having the solid content process
We are going to make you master
Master, the commanding person will be
You will be in this product
You are in the field of accounts, you are not in the field
of accounts
You are not getting the right response from the public
But we are going to give you the proficiency in the
accounts field
And you can get a nice profile job, good package
And you can do the additional work also because you are
confident now
You are confident, a confident person can think to do
something different
Different, different, different, new, new, new
He is ready to grab the options, he keeps on searching
In the public you can have the option but if you are not
mentally prepared
You are not confident, then you are avoiding, avoiding
You stay safe, don't mess up
There is a job going on, it is safe, that is enough
Because you don't have confidence in yourself
Many times you don't have the confidence that whatever the
job you are doing
Apart from this, there are some better options
You won't get in that, don't mess up
I won't mess up, I will go there
I will find out if there is a problem here also
So you are not taking actions to go
Until you don't change your thinking
If you want to get something new
First you change the way you think
First change your thinking
When the thinking will be positive, of that level
Then you will think, you will try, you will move ahead
And you will achieve whatever is just a dream so far for you
You can get your dream success come true
And for the marketing persons, the options are very open
Those who are sitting in a system, working on the backend
They don't get basic options
Nowadays online options are available to everyone
But the marketing persons are going to visit different
organizations
They are meeting different persons
If you are having the talent, the potential
The others are seeing directly, they are getting the direct
offer also
So if you have that potential
You have, you have
Here, through the training, we are going to
Going to help you So that you can discover your real
potential
You can be the best version of you
You have the potential but you don't know
We are, through training
Going to polish you
You can come to know
That how much shine you had
Which even you didn't know
We will polish you
So exactly, this is also a marketing, whatever I am doing
The marketing is a very crucial part for anything For
anything
Here I am standing and here is the logo
This is also marketing
Yes, to be frank I am saying This is also marketing
I am saying practice doesn't make perfect
Practice doesn't make perfect
Because practice makes a person perfect
Practice makes a man perfect
No, the right practice makes a person perfect The right
practice So are you doing or are you willing to do the
right practice To get the best, means perfect Do you want
to be perfect
And for that are you doing the right practice or not
Let's come to us
We are really going to tell you What exactly the right
practice can be for you
For your particular field
For being professional
Professional and perfect professional
Mastery in your field
So, this is the mainly actually I am talking about the
marketing and sales department
How much important this is
We have to discuss about the marketing, sales and HR
department Ok, you can say the HR department is coming first
They are hiring the marketing and sales persons
But further the marketing and sales persons
You are getting the business from the public
From the candidates to whomever you are getting the business
And then further the process is going to be started
So these all three units in the companies are interrelated
To each other
Hiring the persons, working
Getting the extra business
More hiring required So interrelated, these all are
interrelated So we can't deny the importance of these all
But so far actually we are talking about the importance of
the marketing personnel And what is the marketing, why is
it important, how much is it important And how do we make
the budget See, how much is important, we make the budget
accordingly
So to make any system successful We can't deny the
importance of the marketing personnel So I am talking to
the marketing personnel
Whoever are in marketing fields
Marketing executive, marketing managers, general managers
Whatever in marketing fields
Or willing to go in the marketing and sales fields
You just don't forget the importance of this field And this
field means your importance But if you want to get the best
Best of the result, the most successful person if you want
to be in your field then you make yourself the best.
First you find your potential and be the best so that you
can do the best and you can successfully be the most
successful person in your field, in your marketing field,
in your sales field.
Also we are having a very solid contents to train you so
that you can be a proficient marketing person.
There is no need to go into the contents.
What you learn from the contents and practically execute,
implement, producing the result that is the matter and
that's the thing we are going to do.
We are going to make you a practical, professional,
practical.
Our training is going to give the practical things,
practical trainings.
So whatever the contents we are doing here, we are doing
just for making you practical.
Here in the sales marketing HR department we are also
willing to make you practical so that you are capable to do
the work convincingly from day one and you are moving
forward step by step towards the success and one day you
are going to reach on the
top of your field.
Are you willing to go on the top? If yes then come to us.
We are going to make you on the top.
We are going to help you to reach on the top of your field.
Yes, through our training purpose.
Here is a trainers' cad, centric trainers, a group of
dynamic trainers just for you.
We are here just for you.
On the banner of the pure professionals, we create
professionals.
That professionals is exactly lying under you.
We are to find out and then going to help to become your
best.
If you are going to find your best out of you and then
executing then result also you will get the best.
So get ready, you can, you can be the best, you can get the
best.
Are you a pure professional?
No, I haven't.
What's it about?
Basically, if you refer the graduation BVOC program to your
friends and they sign up using your referral code, you'll
get some awesome rewards.
That sounds interesting.
For every friend you refer, you earn points that you can
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Count me in. I'll make sure to spread the word to all my
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