Hello everybody. Good afternoon to all of you. This is
Srinidhi Gautam here at How Much You Trade.
Today actually I'm talking about special, actually this is
my favorite field, the marketing and sales.
And very crucial for uplifting any business.
Any kind of the business, any kind of initiative is going
to be done.
If you want to get it uplifted then this department should
be taken care seriously and sincerely.
Naturally there must be sincere candidates.
But as you are presenting yourself, just like the same,
just like the way you present your concern, organization,
system, app, product, that way the image is made and how
you present its importance in a proper sequence, people
start thinking about it.
See, you have made a product, you know how crucial it is,
how important it is, but till you don't tell others about
it, till then you are in their mind.
And till then in their mind, see, how important it is in
your mind, you yourself, okay, but if you want to take its
benefit, then how important it is, you have to tell this to
the public.
You have to tell this to your customers.
And the team, the unit that does this work, the way it is
done, those all things are coming under the marketing
sections.
And you marketing personals are very crucial, very
important.
You understand your importance.
You tell yourself that you are very important.
Yes, you are very important.
You are the main pillar to build any system.
So, when you have such a big responsibility, when you have
such a big responsibility, then you should have as much
sincerity as the responsibility.
Only then you will be able to do the work, perform, and
complete it.
So, it is important that you, you see, the bigger the exam
you go for, the bigger the preparation you do.
You go for a school exam, college exam, some competition
exam, SSC exam, Bank PO exam, MBA CAT exam,
UPSC exam you go for.
So, the bigger the exam, the bigger the preparation, the
more time you take, you prepare yourself.
So, the bigger the responsibility you are carrying, you
should have this realization that you are working for a big
responsibility.
And how much crucial your role is.
So, you have to care for yourself properly.
And in this, now the question is, there are big
preparations for the big exam.
So, if you are important, marketing personals, then how?
Presenting your product properly.
In that, your body language, your address sense, your
public speaking, and all these things are useful.
And here actually I am talking about body language.
I am talking about body language, what is the importance of
body language.
So, body language is a part of your non-verbal
communication, which you give message to others without
saying anything. That is your body language.
And gradually, see here I said 1, 2, 3, 4 steps.
This is a signal to move, to get up, up, up.
Body language is a type of communication in which physical
behaviors, your physical behaviors, your facial expression,
your behavior, eye contact, all these things matter.
Okay? The words you are speaking, only speaking, or with
that your body language, your eye contact, your
expressions, if all these things are together, then we call
it congruent presentation.
The combo of these all things.
And then, that is exactly going to become more and more
effective.
Nowadays, the importance of training has increased because
in the training section, we explain things and explain
things in this way, activity-based.
Because things are visualized.
When you do activity-based, then what happens is, your
voice can come out of the mind of the other person.
That written matter can come out.
But the activity that is done, that remains visualized in
his mind.
It remains in his mind.
And if he forgets it, and if he needs to use it, then he
recalls, okay, sir told me like this, now I should do like
this.
And then person is going to take the actions and doing.
In this situation, we do activity based on particular
situation.
And in that situation, how to do activity, how to do
marketing, how to present your product.
You told a little about your product.
You told its importance.
Other products that are available in the market, how your
product is different compared to that, you will have to
tell.
Why should people come to you?
Why should they buy your product?
So, by doing comparison, you should be ready.
If this question comes or not, then you tell without saying.
What's the difference you are giving in the compare of
others?
Then, if you are going to do marketing, then it will be on
cost also.
If you are giving better than others, then you are taking
extra cost also.
So, there are two things in it.
One, you must have seen the cement ad, they say, it's not
cheap, it's good.
It's not cheap, we don't sell cheap, we give good, we give
best.
So, I don't know, someone may like this also, we don't want
cheap, we want good, we want best.
You said, it is good, but we have kept the rate competitive
also.
We don't want to earn a lot, we just want a little margin.
Our motto is to help people like you.
Whatever you are saying, there should be logic behind it.
Otherwise, your statement will go against you.
If you are giving discount, then why should there be logic
behind it?
If you are selling expensive, then you have to be solid
proof.
See, I am talking about those things, those all things are
under marketing.
Have you ever seen Rolls Royce advertisement on TV?
No, you haven't.
Why? Because the viewers of TV, they don't buy such cars.
This is what the company believes.
And those who buy, they don't watch TV.
That's why, you should know in the survey, how your
marketing is going to succeed, where your audience,
viewers, customers are.
That company knows that there are no customers on TV.
They don't watch.
So, wasting money there is bad.
So, there is a car like this, top brand cars are not coming
on television.
So, the product which you are going to cook, where to do it?
Your customer, you should be target oriented about your
customer.
Do you know that you do not have a customer and you are
going there? Our app is Pure Professionals app and under
this we are going for that our accounts department's
freshers candidates who are doing 12th, they have to do
CSEA foundation or when they
are doing graduation, they are interested to go for the job
in accounts field.
So what is our target?
Schools can have 12th pass candidates.
If school board exams are taking place, we can collect data
from them.
And especially we should know the date on which day
accounts and commerce exams are taking place.
We can collect their data, give our brochure, explain to
them.
We can call and message 12th class commerce wing data from
where it can be arranged.
We are having this kind of options.
If you are interested, we can help you.
We have to train the become candidates and make them able
to do the job.
So the college become wing is our target customer.
We can get their contact.
If we get time from the college, we can go in the become
class and we can tell about our options.
We can make you able to do the job.
You can get their data, message them, send them a video on
whatsapp.
These are all tools for the marketing.
Marketing is done publicly.
You don't know your target customer.
But here you know your target customer is which.
We are developing content for the managers level candidates.
You want to go ahead.
There are some things that are a problem for you.
To solve these things, companies run T&D in HR department.
Training and Development section runs.
We are providing those contents in the corporate training
section.
But we have to tell them that we have this facility and
training available. We can target that customer and we can
do the marketing.
We are having this thing and we are having something for
the senior levels also.
So, contacting such companies and getting the data of the
people of that level.
You have some problem.
Come to us.
We are going to give you the required training.
So that you can move ahead confidently.
You can click to the other options.
You can apply for other jobs also.
But when do you do?
When you are confident.
You are not confident.
If I go somewhere, will I be successful or not?
Will I adjust here and there?
Don't go ahead. Don't mess up.
See, the one who has confidence, is the one who dares to
mess up.
Messing up means I am not talking about useless people.
Means taking the new initiative, new action.
If you have the confidence,
Confidence means knowledge, skills.
That you will do it.
You have confidence.
You have faith in yourself and your abilities.
That you will do it.
Then you will move ahead.
So, if I talk about marketing,
We have these things in this app.
So, our target customer will be school pass out candidates.
College final year candidates.
Working professionals, medium level.
And then senior level.
So, taking data of all these people, Contacting them,
calling them,
Taking their webinar, seminar,
Any kind of things.
And that will be the moral, main one.
Now, we said that we are going to train the candidates.
The general candidates who are interested to go for the
Marketing, sales and HR department.
Want to go for working.
Then, of course, Unemployed candidates are our target
customers.
Who may be graduates.
Who have done BA, B.Com, B.Sc, B.B.A,
MBA.
But they are not getting the right job.
Getting the right job, they are not getting the right
profile.
Because, exactly they are not practically trained.
They have academic knowledge, but they are not practically
trained.
They need training according to organizational need.
Practical, they don't have.
And all the companies nowadays,
They need trained candidates.
They don't need fresher.
Nowadays, companies tell fresher that they don't need
fresher.
Until fresher doesn't work,
How will the experience be?
So, For this, we have given options.
Without working, we have made you a trained candidate.
Our motto is, to make you a trained candidate,
As a trained candidate, you are going to join from day 1.
Not as a fresher.
So, we have to target that kind of target customers.
The unemployed, they are looking for jobs.
So, hello aspirants, hello job seekers.
We have given the title.
Hello job seekers, are you interested?
Are you looking for any kind of job?
Of course, come to us, we are going to avail the job.
But, they say, we don't get the job.
Just don't worry, just come to us.
In whichever specialized field you are interested to go.
We are going to give you the proper training before that.
And then, you will be confident to do the job.
Now, one more X factor.
You will get the job, but the work doesn't get done
properly.
They kick you out.
We have given the option,
After the job, we will be in contact of you,
In the coming 6 months.
And in the coming 6 months, whatever the problem you will
be,
You can contact us, and we are going to help you.
You contact us, and we will help you.
Don't worry about that.
So, in this, two things happened.
Your problem got solved,
So, the problem of the organization.
Because, their work got done.
Their work doesn't get done, that's why they kick you out.
So, your work got done,
Because, you took help from here.
So, this is also our X factor.
So, target audience,
Call them, message them,
Take webinar, take webinar.
Anyhow, to convince that,
Whatever you are looking for,
We are having the solution for you.
Just come to us.
We can help you to solve your problems.
And, then, you are starting.
So, through marketing, you called the customer to you.
So, this is exactly the process.
Process, I am talking about body language.
In this, body language is your major part.
Whenever you go to present,
So, there, your major role,
Is of positivity of your body language.
If you yourself, See, Your moving style, sitting style,
Standing style, second style,
These are all part of body language.
And, in this, How confident you are,
That is known.
And, if you are not confident,
I am saying, This product is best.
Our product is best.
And, I say, Yes, this is our product.
When you yourself are not confident,
Then, the other person,
See, confidence,
The body language which is positive,
Its vibrations will go to that also.
To your customer.
He will say, I am not feeling confident.
It means, there is some problem.
So, Now, you will say,
I have already said the topic of confidence.
Confidence is not looking anywhere,
But, it is in everything.
While you are talking,
Confidence is in everything
And what happens in it?
Marketing tools are also there
Those who have got a job through you are satisfied
You can show them videos of them that Yes I got a job due
to this they got a job and next 6 months they cared and I
am very satisfied This is a biggest tool
You must have seen
Institutions, IIT, NITRE, successful candidates do anything
for their success.
They are our rankers.
Success always speaks louder than anything else.
Your success or result is always louder than anything else.
People don't question you there.
When you say something, people can say that your product is
good, so you will say good things.
But when your customer is really satisfied with your
product, they listen to you without any question.
Because they think of you as their own customer.
If they are happy, it means we will be happy too.
If it is beneficial, it means it will be beneficial for us
too.
So in marketing, we use our results as a service tool to
show that we got the benefit.
You must have seen people who advertise for Ayurveda on
television.
They have found a good way to advertise.
They have shown the cutting in paper, the side effects of
allopathic medicines, the symptoms of diseases.
We can do this through Ayurveda.
They have given some tips.
And then what are their tools?
You can see on the screen, they have shown their fan club
with the big stars of Ayurveda.
They want to show that all these people are our customers
and you are a fan of Sanjay Dutt.
You are a fan of Ranbir Singh.
They have shown Ranbir Singh's fan club with them.
They said, Ranbir Singh is also with them.
So they have set up a fan club.
So this is the best way to advertise.
You have trained someone 5 years ago.
Now let me tell you, you trained a candidate 15 years ago.
Now that person has become a general manager and has opened
his own company.
He has taken so much benefit from that training.
So whatever he says, his employees, colleagues, family
members will be impressed.
And they can become your customers.
Yes.
So you see, first of all, they are showing their peak.
Secondly, the customers who are satisfied with their
medicines, they have got the benefit.
They are presenting it to them.
And that is a very very important part of the advertisement.
All three things.
They are showing their peak with the big stars.
That is also an advertisement.
And they are using it.
That is also an advertisement.
So these all things are.
There are many points.
But you have to...
See, mostly what happens is,
Don't look at problems as problems.
If you want a solution, then you should look at it as a
solution.
You should think, this customer is not getting convinced.
He is not getting convinced.
I don't know what to do.
Now you have put a question mark on the work.
What marketing work is this?
You should think of it as a solution.
How should I convince him?
What should I do?
What are his questions?
You can discuss it with the senior.
His experience is more better.
You see, what do these marketing companies do?
They do network marketing.
If you are not able to convince him, then next time he will
bring his senior.
He will bring his senior.
Sir, please convince him.
And they have done a marketing.
Although it is a very negative marketing.
I call it a negative marketing.
It is not a person's house, but they will get a car done in
his name.
And they will get the car done on EMI.
And they will say, yes, we got a car from the company.
Because he has to use it as a marketing tool.
When these people come, first of all, nothing else.
They will say, yes, we got a car from the company.
Because he has to use it as a marketing tool.
When these people come, first of all, nothing else.
They will say, yes, we got a car.
But we have to convince him on the key table.
Once a person comes in an attraction, he will say, yes, we
got a car.
But let me tell you, it is negative, but it is a marketing
tool.
You will say, why don't they get a house instead of a car?
Now, will he take the house's paper or the house's peak and
show it in the presentation?
He is using his customers who work with him in marketing
networking as a marketing tool.
That he will show the car's key, he will show the car, he
got the car, he got this, he got that.
He didn't give the house.
He doesn't care about the basic labels.
He just wants to fly.
What happens in this is, 1-2% people manage by flying, but
90% people suffer.
That's negative marketing.
But it is a marketing tool.
So different different things, whatever the product we are
going to launch, who are our target audience, target
customer, targeting them, we are gradually going.
Further, we can talk, when we convince them, where we can
give you.
We first interview, then we are training, then we are going
to evaluate the job.
Where we have tie-up, if we produce that letter, then their
trust builds up.
That is a part of, when you are marketing, when you are
convincing, when you are taking seminars, when you are
doing non-counseling, there you have to explain all these
things.
You have to do it confidently.
You have to have confidence.
You have to have your body language.
You have to have confidence in every action.
Because if you are not doing this thing,
then no one is going to trust upon you.
They will not trust you.
This person is not feeling confident.
This means, this person is not doing well.
If this person is not doing well, then what will we do?
This is just like that.
So here you have to take care, about this thing, very
seriously.
You have to keep this thing in mind, on a very serious note.
So you can't deny the importance of this, body language.
You can't deny its importance.
Now the question is, what does body language tell you,
about a person? How is a body language important?
Body language can tell you, when someone feels anxious,
angry, excited or any emotion.
If he is anxious, excited, angry, or has any emotion, then
these things can be seen by your body language.
It may also suggest personality traits, whether someone is
shy or outgoing.
These things can be seen by your body language.
And in this way, it can also be seen that, it can be
misleading. It is subject to a person's mood, energy, level
and etc.
In this way, you can also know, whether you are confident
or not.
Positive body language can be your customer, can be
convinced, person can be convinced.
What is good body language?
Good body language also known as positive body language
should convey.
Positive body language is your content base.
But mainly you should understand what is positive body
language?
Positive body language means you are confident, you know
all this.
You know all this and you have knowledge also, upto some
extent we are going to give you the training also.
But question knowledge ka nahi hai, jaante hain, nahi
jaante iska nahi hai.
Question ye hai ki whatever the knowledge you have, are you
using, utilizing or not?
If not, then knowledge ka koi matlab nahi hai.
Koi matlab nahi hai.
Aur uska koi benefit bhi aapko nahi milne wala hai.
So these are the things exactly you have to take care.
Roles of a non-verbal communication, iski aap roles ko nahi
deny kar sakte hain.
Good body language kya hai?
Good body language, also known as a positive body language,
should convey interest and enthusiasm.
Dekhi, positive body language hai, jo aapke interest aur
enthusiasm ko present karta.
Some ways to do this include maintaining an upright and
open posture, keeping good eye contact, smiling and
nodding, while listening, dekhi.
Yeh saari cheejein, aapne sahi eye contact la, smiling hai,
jab sun rahein to aap thoda se yes no bhi kar rahein, isse
pata chalta hai, dadi ma story sunaati hai na, to bolti hai
na, haan haan haan karta raha, haan haan karta raha, kyuki
raat ko sote
se me suna rahein, haan haan nahi kar raha, to unka
interest bhi jaata rata hai.
To yeh aapka body language ka part hai, bilkul, haan bhai
naad hilati raha, haan haan haan sahi, sahi, sahi, sahi,
saamne wala ko bhi interest bana hua hai, ki haanji,
interest hai, isko achha lag raha hai, aage cheejein move
karo.
So these are things, roles of non-verbal, jo non-verbal
aapki communication uska roles kya hai, body language plays
many roles in social interaction, it can help facilitate
the following, in cheejo ko facilitate karne mein, easy
karne mein, yeh aapka
kaam aata hai kya hai, earning trust, aapki body language
positive hai, to saamne wale se trust, mene bata na, aur
trust saamne wale ka pehle aap pe hona zaruri hai, agar
aapko hi nahi trust karta ho, to aapki product ko to trust
karega hi nahi.
Jis cheez ko aap present karne gaye hain, to aapko dekh ke
kaha, yaar yeh to waise fake aadmi lag raha, yeh khud fake
lag raha to iska product bhi fake hi hoga, so pehle aapko
apne aapko personality wise, ek sincere person dikhayein,
to aapki baat ko
sincerely suna bhi jaayega, aur maan bhi lenge log.
So earning trust kaise hai, engaging in eye contact,
nodding your head while listening and even unconsciously
mirroring another person's body language are all signals
that you and someone else are bonding.
Dikhe, jab aap baat kar rahe hain, eye contact bana hua
hai, uske baaton ko dhyaan se sun rahe hain, sar hi la rahe
hain, aur uske body language aur uske words ke saath apne
aapko match kar rahe hain, aapne kuch kaha, haan yeh achi
baat hai, haan right,
sahi, sahi, aur aapne body language bhi diya, eye contact
expression, iska madlab ki aapki wo baaton se juda hua hai,
aur yeh hai importance of the body language.
Body language ka yeh positive part hai, emphasizing a
point, the tone of voice you use and the way you engage
listeners with your hand and gestures or by how you take up
space are always that affect how your message comes across.
Jab aap apne body language ke through, aap apne listener
ko, in cheezon ko explain karte hain, batate hain, aur usme
body language, dikhe, non-verbal communication mein, maine
body language ki importance bataya tha, ke while you are
talking to your listener
and listener is listening to you while you are
communicating, agar non-verbal communication ko aap miss
karte hain as a listener, toh 66% aap components, contents
ko miss kar denge, yeh jo is field ke research scientist
experts hain unki raay hai, ki
66% contents ko samajhne ke liye, saamne wala jo
communicator hai uski body language, pule toh non-verbal
communication body language ko samajhne, toh aap as a
marketing personal, aap non-verbal communication ke
importance ko deny nahin kar sakte hain,
nahin deny kar sakte hain, aap hi brand ambassador hai,
aapki body language wahan matter karti hai, thik hai,
revealing the truth, when someone body language doesn't
match what they are saying, jab aapki body language, jo aap
keh rahe hain, jitni confidence
wale word use kar rahe hain, leke aapki body language jitni
confident nahin lag rahi hai, toh main pehli is baat ko keh
chuka hoon, toh wo sach saamne aa jaata hai, bhai yeh keh
kuch aur raha hai, iske aankhe kuch aur keh rahi hai, iske
body language
kuch aur keh rahi hai, iska mann bhi yeh jhoot bol raha
hai, yeh jhoot bol raha hai, yeh assessment psychology
mostly sabko aati hai, so we might intuitively pick up on
the fact that they are withholding information or perhaps
not being honest about how
they feel, ki wo is baat ko easily samajh jaate hain, jo
aap keh rahe hain uske saath aap imandari se nahi kar rahe
hain, jo keh rahe hain wo sahi nahi hai, aur yeh baat aap
unki aankhon se aapko bhi pata chal jayega, aur kahi bhai
kate hai, arre bhai
yeh public toh nahi samajh jayega, bhaago yeh haan se, aur
yeh bada negative impact jayega, so aapka body language
positivity hona bohot jaroori hai, turning into your own
needs, our own body language can reveal a lot about how we
are feeling, humare
baare me bhi bahut se cheeje batati hain, ki hum main khud
kaisa feel kar raha hoon, bolo toh jo present kar raha
hain, for instance are you in a slumped posture, clenching
your jaw and pursing your lips, this may, pursing your
lips, this may be a signal
that the environment you are currently in, triggering you
in some way, your body might be in a stressed way, aapke
dikha raha hai, ki aap us atmosphere mein aap comfortable
nahi hain, aap jabde dawa rahe hain, daanton ko, hoton ko
kaat rahe hain, mootiyon
beech rahe hain, iska mala aapko gussa aara, aap
comfortable nahi ho rahe ho baba, aap comfortable nahi ho
rahe ho, so these are the importance of the body language,
actually we are talking in the marketing, as a marketing
tools we can use it, hum isko
as a marketing tools use kar sakte hain, ki inki kya kya
importance hai, toh pehle maine kaafi details mein aapko
bataya, ki body language ki kya kya importance hai, yeh
bahut hi, bahut hi jaroori part hai, bahut hi jaroori part
hai, and you have to take
care seriously, if you want to be successful in a marketing
or sales field, toh aapki body language, dress sense,
public speaking, communication, you have to do your
makeover baba, yes, makeover karna padega, dikhi aapne
degree leliye, certificate leliye,
that's a different thing, but if you want to get real
success, toh real practical work apne aap pe karna padega,
aur jab aap present karne ja rahe hain, toh contents toh
hone chahiye, contents ko, dikhi, presentation mein chaar
cheeje hain, what to say,
when to say, how to say, and how much to say, toh aapki yeh
funda 100% marketing pe toh apply hota hi hai, kyunki aap
hai face, aap yeh kaisakte hain, kaisakte hain, ki jo ek
board hota hai, jo pamplet hota hai, addh hota hai, ya
marketing personals hain,
wo us organization ka ek face hain, yeh chehra hai, toh aap
apne system ka chehra ho, toh chehra jaisa hoga, log waisa
hi aage ki cheezon ko bhi sonchte
hai, toh kaisa hai yeh chehra, agar kuch kami hai, toh make
up karo na baba, make up karo, aaj toh make up se kuch kami
hai.
You are the face of your system, your organization, your
product, which you are going to present,
you are its face and it is necessary to have a good face.
You are the marketing personals.
So if you want to be successful in your field, in this
field, in whichever you are, then you have to have a good
face.
It is not that important for the people who work in the
back end of the office.
But you are going to face the public, you are going to
uplift the system, you are going to be in direct contact
with the customers.
So you have to present in the right way.
See, those who sit in the back end, front end, when they go
to a party, they are the marketing personals.
So you are going to the party everyday.
Because in the party,
we meet different people and marketing personals meet
different people everyday.
So you have to be prepared for the party point of view.
Yes, if you want to be successful, then, if
you want to be successful, something extra if you want to
get in your career, some extra
kind of success you want to get for your life, for your
career, then get ready to think something extra, to do
something extra and then naturally you will get something
extra.
Of course you
can. Whoever will do, will get.
If you are daring to do, if you are thinking to do and
not just thinking, if you are doing, you will get. You will.
If you are daring to do and not just thinking, if you are
doing, you will get.