Hello friends, good afternoon to all of you.
This is Vineet Gautam your coach, your communication trainer
your corporate trainer and
Today actually I'm talking about
the marketing
Skills actually marketing kya hai? In the last video
actually I talked about what is exactly the marketing?
What are the components? What are the required parts?
If you want to do the marketing of anything as I told in
the last video any new product new organization kuch bhi
aap khada karna chahate hain.
So the first step is the marketing you have to do
Kyunki survey karna, data collecting, marketing karna jab
tak product marketing nahi hogi, launching nahi hogi
properly
You can't get the response in the public aur uske liye yeh
ek jaroori and major part hoti hai marketing
iske andar mein
Public speaking ki importance ko hum deny nahi kar sakte
hain
Marketing mein
Communication is a major part for doing the marketing
Kisi se baat kaise karna proper way mein that is a major
part exactly
so today actually I'm talking about the importance of the
public speaking because
Marketing persons are going in the public and talking,
public se hi aapko baat karne either you are sitting in the
office
Counseling kar rahe hain ya bahar jaake aap kisi se
gathering mein baat kar rahe hain, webinar mein baat kar
rahe hain, seminar mein baat kar rahe hain
That is exactly the public speaking and that is a major
part of doing marketing whatever you are doing
Aap apne product ke related jo bhi kuch baatein aap kar
rahe hain
Publicly aap in jo hai that is a public speaking
So if you don't have the better public speaking skill, you
can't do marketing
Aap marketing nahi kar sakte hain, apne cheez ko sahi
tariqe se present karna usko sahi tariqe se bolna
Agar ye cheez aap nahi kar sakte hain means you can't do
marketing
So marketing ka ek major tool hai wo hai aapka skill
Communication skill aur communication skill mein jo major
part aata hai that is your public speaking
bahot hi important part hai so
Today actually I'm going to talk
Ki public speaking mein aur negotiation skills do ki bahot
important tools hota hai
Marketing kar rahe hain agar aap to
To un dono topics pe hum log serious note pe actually I'm
going to talk today for you and
Get ready to get a lot and the problems
You are suffering for a long time
Take your communication skill
from suffer to super from suffer
To so far
Aaj tak aap suffer kar rahe the because of your lack of
public speaking skills and communication skill Aap
marketing mein hai but sahi tariqe se nahi present kar
paate hain apne aapko and that's why you are suffering
so develop this skill in yourself and then be the top
marketing persons and
In this way you get the super success for you
Super success, so master your communication skill public
speak which is exactly required for doing the marketing or
Wo aapko super success deta kya hai public speaking also
called
Communicating information to a live audience the type of
information communicates a little bit a structure to the
inform persuade and
entertain them
Mene bataya aapko
Aap is mein jo major problem hoti hai wo kya hoti hai
Nervousness hai normal hai aur is mein problem kya hoti hai
because if you are not ready about your product
All people feel some psychological reactions like pounding
hearts and trembling hands
Dekhi aapke dil ka dhadakana haathon kaapne hota because
aap contents ke baare mein tayaar hai dekhi
Main kahata confidence section ke andar mein you are not
confident means you don't have the proper knowledge
Proper knowledge nahi hi means you are low confidence Jisko
fear bolte hai you are fearing to speak talk to anybody
because you don't have the proper knowledge and then usko
proper tariqa se
Present karna aap nahi jaate hai.
Do chizhe one thing you don't have the knowledge and the
second thing if you want to do the marketing
Any kind of the product you are having and you want to do
the marketing
So very first you must have the proper knowledge about that
product
Wo kya hai, kaise hai, kya importance hai aur ek major
chizh for marketing you must take care
Aapke product kitna important hai ye aapko jaana zaroori hai
But when you are going to present in the public you must
take care
Till you are not going to make the public understand this
thing that how much
Important that product is for the public for that
particular person jab tak aap ye nahi batate hai ki wo
product jaana
Us particular person ke liye kitna important hai
tab tak
Wo aapko serious nahi lene wale hai, your product is
Important very crucial but unko jab tak unki problem
Jo wo product solve kar sakta hai nahi samajat.
Just I'm I'm talking about you want to be a successful
person in marketing field
You want to do marketing in any organization in any company
you want to join as a marketing salesperson but You don't
know the proper communication
Toh kya iski importance hai baachit karna
Marketing is mainly depending for your communication
How are you going to present yourself? And if you don't
have the better communication skill presentation skill, you
can't do marketing
How can you present yourself your product? How can you
prove to the public in?
Before the public that your product is the best us ke liye
sahi tariqa se baachit karni padegi aapko so
communication skill negotiation skill is the major part of
the
Major part of the marketing ye marketing a bohot hi major
part hai
Public mein bolte ve, sabse badi baat hai ki marketing
person banna chahata hai is level pe
Toh aapko initiate karna aana chahiye
Initiate agar aap nahi kar paate hain toh aap nahi kar pe
jab tak aap initiate karne sonch karne jab tak log nikal
gaye
Aap bol nahi paare, other persons are going to take the
chance
So you must dare to initiate immediately if you want to be
successful in the marketing field
for
Oh nervousness kyu hai because aapke paas mein proper
knowledge nahi hai aur
Aap proper tariqa se present karna nahi jaante hai so first
you get the
Knowledge of your product jo kuch bhi hai uske baare mein
detail knowledge le and the second thing
Aap jab present kar rahe hain then you must take care about
this thing
You just don't have to say about the importance of your
product
You are to also say that how this important product can help
them in
Making their life easy or they can get the benefit
monetary or any kind of
Unse unki life mein kya benefit hone wala hai yeh aapko
mainly focus karna hai batate huye
Ki how their life is going to become easier
agar yeh cheez aap bata paye samjha paye
Then the people will start taking interest in your product
They will start in taking interest in listen to you
Aapko log sunna start kar denge so in marketing ke liye
This is a major tool your communication
Jo public communication hai wo major tool hai public
speaking skill jo hai na that is major tool
Aap product ke jankari proper le
one thing
But uske importance ko
Us angle se present karna hai ki how can this product help
the public or
To whomever you are talking ki yeh product aapke life ko
kaise easy kar sakte hai and kaise
You can get the benefit.
How can you get the benefit by using this product?
So agar aap yeh samjha paye
Then you can get exactly the chahe aapne ka ki mobile ek
aap le rahe hain aur ek
30,000 40,000 ka ek 130 1 lakh 30,000 ka le rahe hain toh
kya toh usmein bahot saare features hai un features ki agar
aap baat nahi karengi
Aap ki uska kya benefit hai toh kyon koi one lakh extra pay
karna chahega aapko
Second aap is cheez ko bhi use karenge.
This is looking just like a status symbol.
Aap isko bhi ek aap convince karte nik liye
Convincing skill ke section me aap daal sakte hain ki this
is a status symbol, of course
so But point to point you must be clear that how you have
to use it
This is really a major tool to use it in a proper way The
best way to overcome anxiety is to prepare and prepare
The best way to overcome your tension is to prepare
yourself about your product You get knowledge, get
knowledge, get knowledge And then after getting the
knowledge how to present that in the public
That is also you have to prepare Take the time to go over
your notes and several times
Once you have become comfortable with the material
When you have completed the knowledge
Then practice a lot, practice a lot to present If you don't
know about the company's detailed project, product
Then you can't present yourself in the public
You have to keep solid knowledge of that product
You are in IIT institutes as a marketing manager, marketing
executive
So what is the back history of those institutes who are
preparing for IIT What results have they produced, what is
the system to teach them
Plus in the compare of others, how is their system
different How can the candidates get more benefit
And then what is their history, what is the result they
have produced
So track record, all these things you have to explain one
by one
You don't know that the customer you are talking to
At which point he will be convinced So as a marketing
executive or as a marketing person
You have to take care, the first point is you have to
prepare You have to get the knowledge about the product in
detail
You have to do that thing
And then you are going to do the practice a lot
You can do it in many ways Either you do video tap
yourself, get a friend or whatever you do
See in Lehman I am talking about marketing tips
That you gain solid knowledge of the product
And practice to present it properly in public Because
mostly what happens is you have the knowledge
But you are not able to present it in public
So what about that knowledge
Second, you are presenting it
You are telling good things about your product
People don't care about your knowledge and importance of
your product
Until you are able to explain that
That product can make their life easy
Can benefit them How? You have to explain that
How can this product make their life easy
How can it make their life easy That's the thing you have
to take care And you have to keep in mind
The people you are talking to
You are talking about them
So before you begin to craft your message
When you start talking about your product
Keep it clear that your message is for them Not for you
Your knowledge is the information of that product
Information of your project
Information of your system organization
Whatever presentation you are going to give As a marketing
person
You will present it from the point of view of the public
Learn as much as about your listeners as you can
Whenever you are going as a marketing person
To present yourself
So once you get information about them
What is their history
How you are presenting yourself
So you must know that
This will help you determine your choice of words
What you have to say
What kind of words and sentences you have to use
What kind of information you have to give
What is the pattern of the organization And what
motivational statements you can add
If you take information about your customer
As a marketing person
So you have to say some things in a normal way Which you
say to everyone
But some things have to be said in their oriented way
For you, this thing is special For you, we have something
special
You have to present it in this way So you must take care
You said first As a marketing person, get the detail
knowledge about your product You take the detail knowledge
about your product
Complete History, present and future
Plus, the knowledge you are gaining
The presentation you will do
You will do it in public
From their point of view
That this product, this project, this system
What is the betterment in their life What is the use, what
is the benefit You will be able to tell the story of the
product
Take your time, they don't care
So from their point of view
Second thing, now I am oriented
Who are you going to talk to We will talk to them by
targeting
And if you already know about them
If you know about
So prepare your presentation from their point of view So
that you will be normal for them Presentation And something
like this
About your product
As a marketing person, marketing manager
You add something from their point of view
Which will benefit them directly
Anything If you want, be a little smart in a technical way
Connect with them This thing is special for you
We have a special offer for you You may be giving that
offer to someone else
That's fine
But tell them This special offer is for you
This is the rate for you
This thing is additional for you
We are giving you this thing
We are giving you this additional thing This pattern is
additional
This package is additional
We are giving you
We said that we will get you a job But coming next month
We will assist you
We are doing this specially for you You don't know which
thing
Click in their mind
And you as a marketing person
The motto you have taken there
You can solve that
Means you can get the response
So you
Second thing
First prepare the product
To eliminate nervousness Knowledge is necessary
Second, your speech
The person you are going to talk to From their point of view
You will prepare Who is your audience
Who are the people you are listening to From their point of
view
You will prepare them and present them The next is Organize
your material in the most effective manner
To attain your purpose
You have done all the knowledge
You have what
Means what to speak
Everything is with you
But the question is
How to present
When to say which thing
You talk to yourself
Like you talk about structure
Mostly people talk about amount
Everything else is fine
You know how to take money
Your customer asks you the first question
Mostly on this
It depends
Medium class family does like this
But you first
About their details
Tell about your product
Then only disclose it
And avoid them with love
This is the technical way
When they have understood all the importance
So the cost will be a little extra
So they will agree
To take
Otherwise If you said in the starting
They will not listen to you
So This is the technical part
When you have to say what
First You give some hype in the present
Extra Then talk about the past
What will be the benefits in the future
And then
In the end
You tell so many countings
That it has become a project worth 1 lakh
Means worth rupees 1 lakh, but we are not charging anything
against it.
We are only charging 10% for it.
Just rupees 10,000.
Just rupees 10,000 we are charging.
Or in this way you can convince them.
To organize your material in the most effective manner to
attain your purpose.
Create the framework for your speech.
Write down the topic, general purpose, specific purpose,
central idea and main points.
Write down the topic, general purpose, specific purpose,
central idea and main points.
As we are launching our app.
General purpose is to benefit the public, whoever exactly
in need.
Everybody in need to get the job.
So we want to solve that purpose.
Basic, we are intending to help the persons who are exactly
looking for the jobs.
And we want to develop the main stream of employment.
Special purpose to you.
We want to develop.
We are fighting against unemployment.
We want to develop employment.
We have given a big target.
What is the central idea?
We want to make the youth monetary independent.
All the things are the same.
We have said it in different ways.
We are getting jobs.
You have said that we are fighting against unemployment.
Monetary independent means job.
All the things are the same.
But when you present it in different ways.
People start seeing it differently.
And main points.
Make sure to grab the audience attention in the end.
Feedback and adapt to it.
Your main aim is that the audience should listen to you
seriously.
Not only listen but also show interest.
Take action.
If they are ready to take immediate action and get the
registration done.
Then you are doing successful marketing.
You are doing successful marketing.
And you are using this tool properly.
Watch the feedback and adapt to it.
After that.
The next point we talked about.
Have you watched the presentation.
How to do marketing in public.
Take feedback of that.
In any way.
After taking feedback.
For the next presentation.
For next presentation, like you said, you went to make a
deal with them, the deal didn't crack, but you took a
lesson, a deal cracked, but we got a small order,
so now you said that we have to convert it into a big deal,
there must be something big deal,
so take a lesson from that and plan something new on a big
level,
so for that you said to take a feedback, and you can take
the feedback from yourself, whatever you got as a result,
you can pin down the feedback for yourself, that if I had
presented it like this, then as a marketing person, this
feedback could have
been done, this result could have been done, next time I
want this result, so how I have to do it, that thing you
have to keep in mind and take the feedback and adapt it,
next time when you talk, whether it is an individual or a
group, you will keep a focus on them,
and keep judging their reactions,
keep judging, see, this is very important, but the work is
not that big, if you focus a little, you will be able to
judge, mostly people are giving a speech, you are
presenting about your product, you are not seeing how the
other person is reacting,
if you feel that a particular zone is showing interest in
your product, then you focus on them,
yes, and where you are not showing, avoid them, at least
focus on what is coming,
then we will see them on the second term, so you will be
able to do this when you are judging their reaction, adjust
your message, adjust your message and stay flexible, and
stay flexible,
delivering a can't speech will guarantee that you will lose
the attention of all, confuse even the most devoted
listeners,
if you don't give a correct oriented speech,
then the audience who is listening to you carefully, their
attention can also be diverted, that's why you keep a focus
on them, one by one, you are doing such things, as you said
in the middle, you haven't told the major part of the
importance of this
product, there are many benefits of this product, as we
said, our Pure Professionals app, and what you are doing,
the benefit of this is, we are fighting against the
unemployment, we want to employ more people,
we want to make people monetary independent, we want to
connect youth with mainstream,
now your main point, others are also doing so, what are you
doing? we are training from the industry need point of
view, we are not charging so much extra as others are
charging, you can say this too, then after giving the job,
no one is going to take
care of you, what are you doing or not doing, mostly you
leave the job, but we are going to take care of you in the
coming 6 months also, having any kind of the problem,
confusion, we are going to help you,
yes, we will help you,
and you will also be smooth and relaxed, and your system,
where you are working, they will also be comfortable, and
their work will be done,
so the percentage of your continuity, mostly in other
placements, is very less, here it will be very much high,
so you don't have to confuse yourself, if you are
self-confused, your public, your listener will be also
confused, so as a marketing person, wherever you are
presenting yourself,
whether individually,
one by one, or in a group meeting,
webinar, seminar, whatever you are doing, but you don't
have to be confused,
for this you have to know about your product in detail, and
how to present it, when to present which thing, we will
make a series,
and then you will present it, let your personality come
through,
be yourself, don't become a talking head,
in any type of communication,
you will establish better credibility, if your personality
shines through,
and your audience will trust what you have to say, if they
can see you as a real person,
if they can build up trust in you, when they have trust in
you and your words, then only you can present the product,
the project, the course, the product, the course, the
product, the course, the product, the course, the product,
the course, The content
you are presenting, the organization you are presenting,
they will only do it on that. They said, this guy is
looking fake. When the guy is looking fake, then the
presentation is automatic.
He is presenting a fake thing.
So you have to show your personality to a genuine person,
that I am a genuine representative.
And for this, the company's dress code, I-card, all these
things matter.
Your body language, dress sense matter.
So as a marketing person, these are all things you have to
very much seriously to take care.
All these things.
Once they have trust on you, they will trust your words too.
And in that, your product, your project, your organization,
whatever you are presenting as a marketing personnel, they
will believe and not only believe, they will take action,
they will come with you as a customer.
And to convince the customer, to take the project is your
target.
So that was the five points.
Point number five.
Next, use humor, tell stories, and use effective language.
When you are presenting, then relate it to your project,
relate it to your product, some humorous things, some story.
Whenever I say that you are preparing a presentation, when
you are going to present in public, then you should do
proper preparation in that.
So something humorous, some story,
and your language should be effective.
All these things are very, very, very important for your
product presentation.
So keep this in mind.
See, by taking a marketing degree, you will not make a
successful marketing person.
The basic tips and mainly presentation skill, the public
speaking that is major, that how you can present your
product properly, that skill is very important.
And the biggest thing is that you have to have patience.
Even a single, it is not necessary that whoever you meet,
everyone will say yes to you.
You will get to hear no, you should be ready for that no,
but why did you say no to that no?
If anybody is going to say you no, you don't have to
frustrate yourself.
You just take the lesson that why that particular person or
group is saying no to your product.
What should we add in it?
You can give its feedback to your higher management, you
can give it to the higher authority.
Sir, our product is lacking in the compare of others, your
competitors.
You will give that feedback because marketing persons go to
the public.
So, inject a funny, an anecdote in your presentation and
you will certainly grab your audience attention.
You can add some funny things so that you can attract the
attention of your audience.
Audiences generally like a person, personal touch in a
speech.
In a speech, in a presentation, people want a touch, they
feel that he is like their own person.
That thing is necessary for them to know.
They should know that until they don't trust your
personality, they will not trust your words.
And whatever you are presenting about that product, they
are not going to trust you.
So, a proper presentation, a proper personality
presentation is required.
You should make them touch you.
A story can provide that.
If you tell them a story, they will start relating to you.
And that will really help you.
And when they come to your rhythm, to your frequency, then
you can talk to them.
First, bring them to your frequency.
When they say yes to you, then you can talk to them.
Then, because they are convinced of your personality, your
communication, they will feel that what this person is
saying is right.
This product is right means it is right.
Then, as a marketing person, you will be successful.
Because you will be able to convince them.
You will be able to achieve a target from them.
You will be able to get a product order from them.
Or you have to sell it.
You have to take admission.
Whatever you have to do.
There are marketing varieties.
So, you will be able to do that.
Don't read unless you have to.
Work from an outline.
Don't read them.
As long as it is not necessary for you, till then, you will
not read the lines you have written.
You look at the headline and explain it.
Explain it.
Read only if it is necessary.
Otherwise, you work from the outline and move forward.
When you start reading from a slide or script, the audience
disconnects from you.
They will disconnect from you.
So, avoid reading.
Practice from your side.
Present directly.
When it is very important, you will start reading.
Keep eye contact with the audience.
Focus on yourself.
Your target.
You have gone there to take them in your flow.
You have gone there to make them agree with you.
Keep this in mind.
Keep eye contact with them.
But you have to focus on yourself and your message.
The product you have taken there to present as a marketing
personnel.
Your target should be there.
What have you come to do?
You should not forget this.
A brief outline can serve to jog your memory and keep you
on task.
A small outline will keep you on topic.
You will not be able to get out of the topic.
You should practice to explain it.
You should not try to read it line by line.
Public speaking skills and presentation skills are very
important.
You should gain and improve your serious knowledge.
Before this, you should have detailed knowledge about the
product.
Detailed knowledge is what?
What to speak?
But how to speak is matter.
Public speaking and presentation skills are very crucial.
You have to seriously take care about this thing.
In the coming videos, I am going to talk about some more
crucial topic.
For being a successful marketing person.
How can you become a successful marketing person?
If today you are suffering,
So come to us.
We are going to train you.
And from suffer to super.
You are going to become from good to great.
From normal to master.
Master your communication, presentation in your prioritized
field.
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