Hello everybody.
Afternoon to all of you.
This is Vineet Gautam, your trainer, your coach and today
actually I'm talking something for the sales and marketing
professionals.
In that section, while you are going for the promotion for
your product, your concept, your business, we talked about
the importance of communication, public speaking,
presentation, confidence.
These all things are the major part exactly.
I've already talked about these all things.
Today, I want to talk about a very crucial topic that is
leadership.
What is the importance of leadership? How can you be a
leader?
Because you need a leader everywhere who can lead the team.
So, what is the quality which is in you or not that you
have to assess and that you have to develop in yourself?
Because if you show the capability to lead the team, if you
give the result, then you are promoted, you become the
leader of your own team.
In which you were a colleague, a peer.
So, what are exactly the leadership? The leadership quality
is if you are having that kind of communication skill, that
kind of public speaking skill, confidence, decision making
power.
In a typical situation, if you have to take a decision
which others are not able to take and you are able to take,
and in that decision, there is a possibility that others
are compelled to agree with you or agree with your points,
then the result should
be oriented towards the betterment of the organization.
Nothing will happen. It should be logical.
So, if you think that you can have this kind of thing, then
you can say this is leadership quality.
So, what is the catch? Leadership both as a research area
and as a practical skill.
In both the senses, you need these things.
A group of people to influence and guide.
See, to guide or influence any group of people is
leadership.
So, are you able to do these things in a group or not? Till
now, you have told us how to be successful.
How can you do the promotion?
How will you do it successfully? So, today we will be
talking about the leadership.
See, if you do your work properly, you are not trying to be
a leader, if you do your work properly, then your juniors
will follow you.
Follow means you have become a leader.
Your followers means you have become a leader.
So, if you want to make someone follow you, you can't do it
by telling them.
You will tell them, they will follow you.
It doesn't happen like that.
Exactly, if you do something that your team or juniors
learn from you, and if they repeat it, then it means you
are having the quality of being a leader.
You have the quality of being a leader.
One thing is clear, that you have the quality of being a
leader.
So, the question is, do you have this quality? Little bit
is born in everyone.
Little bit has to be developed.
So, what are the things that can be done?
Now, the biggest question is, whether you have it or not?
Do you want to be a leader or not?
I am not talking about being a political leader.
You are the leader of the team.
If you are an executive, when you get promoted, you get
executives, you become senior executive, you become a
leader.
So, why do you get promoted?
How do you get promoted?
Till you are not proving your skill, who is going to take
care of you?
Who is going to promote you?
No one.
No one is going to ask you.
Similarly, when you move ahead, you talk.
How? Similarly, when you move ahead from senior executive,
assistant manager, manager, when you are working,
systematically, your performance-based result is noted.
In the process of noting, you are given a ranking, rating.
Based on that ranking and rating, you get promoted.
It is an assessment of leadership quality.
That's the thing.
Now, I was saying, how can we develop leadership?
I was talking about that.
Leadership is the ability of an individual or a group of
people to influence and guide and follow members of an
organization, society or team.
Anywhere, in society, members, RWA, organization, anywhere,
you have some things which can influence people, can give
them guidance.
Five essential elements.
I am talking about five essential elements for being a
leader.
So, first is communication.
I told you earlier, communication is such a thing, which is
exactly going to help you everywhere, all the way.
As a skill, which you develop, so it's not only socially,
it's a personal life, professional life, for getting
increment, promotion, whatever.
You can also help others.
Others are not able to solve their problems, you intervene
in between and by communicating properly, you can provide a
solution.
So, first was the five essential elements for being a
leader.
Communication.
Leadership starts with communication.
See the clear statement.
Leadership starts with communication.
If you want to become a leader in any field, then from
where does leadership start?
Leadership starts with communication.
Knowing your people.
The team you are a leader in, or you want to be a leader
in, you should gather knowledge about them. Not only
professional, personal also.
Is there something going on in their life, which you should
know about?
See, when you talk about team building, when you see here,
to know.
Until you build a team, if the team is not yours, then how
will you become a leader? So, in the process of team
building, a personal bonding and to know the other person
personally is very important, it is necessary.
If you are not able to do this, then the problem is going
to happen to you.
On a serious note, you will note that the problem will
happen to you.
See, I will give an example.
Dhirubhai Ambani says, when he was taking his companies in
the process of growth, then at that level, he needed a good
level CEO who has experience of a big company. So, he gave
an advertisement, people were coming, but no one was
joining.
A candidate came, he was a CEO of a big company, Mr.
All the talks were over, but after all the talks, the
person refused to join there and started to leave.
So, Ambani ji asked him,
Mr. Jain, how is your father's health?
Mr. Jain stopped and asked, how do you know that my father
is unwell?
Then he said, before I meet anyone,
I know everything about him.
And I know that the person I connect with,
It is my nature to find out everything about them and
cooperate in every way possible.
That person came, returned, sat down, had a conversation,
and then the offer he was going to deny, he accepted it and
said that he has done a lot for Ambani Group, took the
companies to a very high level.
So, the person who was leaving, is also coming back.
Why is he coming?
The professional talks were over, he was leaving, but why
did he make this team?
Because he talked about personal bonding with Ambani Group.
So, a good leader knows his or her team better than anyone
else.
A good leader knows his team better than anyone else.
Their strength knows their strength, their weakness knows
their weakness.
A good leader knows the strength and weakness of a team
member.
If this leader does not know, then there will be a problem
with him.
Everyone has something special.
You give work according to that person's energy and
strength.
And if you don't give work according to the person's
strength, he will not be able to do the work according to
his weakness.
So, the performance of the team will be down.
So, it is very important to know about the strength and
weakness of your team members.
So, as a sales and marketing professional, when you have a
team, then you have to assess what are the pluses and
minuses in your team members.
What makes them tick and what motivates them.
So, knowing about your team and keeping a personal bonding
with them.
If you see someone sad, then ask them.
What is the problem?
And don't just ask, give a healing touch and help
emotionally.
Anything else is physically possible if you need help.
Or if monetary is possible.
Whatever is possible, don't forget to do it.
Next is knowing yourself.
You have to know yourself too.
Exactly.
See, when you don't know yourself, you won't be able to use
your real power, then leave others.
So, for being a leader, you have to know yourself, what is
your level in real life, accept it.
And you should know your target too.
Where do you want to go?
And for that, whatever the thing to be needed to be done,
to be done, needed to be done, you should definitely try to
do it. Whatever is needed to be done, if you want to
update, upgrade, develop new skills. We are talking about
skills.
Professionals, your poor skill is affecting your career
growth.
If you are one among them, because of poor skills,
I am not talking about all the varieties of skills.
If you are suffering because of any particular skill, then
you should definitely update it.
And this will happen, see, until you do this assessment,
that is there a problem or not, until then you won't take
action, and some things can't be done.
So, it is important to do this assessment, that there is a
problem or not.
Diplomacy, Diplomacy is a very important thing. Be a little
diplomatic, because all the team members are your own, and
they will bring each other's complaint to you.
If you speak against someone, then the other person will
feel bad. Even if it is wrong, even then, so you have to
give a diplomatic answer, neither yes nor no, they will say
clear cut.
No, you don't have to be clear cut.
You have to make one person understand, and scold the other.
But if you do these things face to face,
then sometimes there is a problem, and sometimes it is
necessary.
If you do it, the other person can feel bad.
But the person you scold, you have to stop him and give him
some advice.
A little.
So, those things will be balanced.
It will become a little balanced, and then this deal will
be useful.
So, being diplomatic in your talking, in dealing with your
team, is very important.
It is very important in today's time.
How to talk to whom?
That's the thing.
That's the skill you must know.
So, diplomacy is also a skill.
You must have that diplomacy.
If you don't have diplomacy, then you can understand that
honest people are like sugarcane, people suck it like
sugarcane.
Use and throw.
You suck it and throw it away.
And the tough people, they don't work properly, but they
are tough.
They are not honest, they lie, they are diplomatic, they
are good in people's eyes, they promote, they improve.
They say, live in the world as you sow, understanding the
world is diplomacy.
So, you must have this technique.
This is a very important thing, and you should have this
thing.
It is very important.
If you don't have this thing, then you will have problems,
and the problem will carry on.
That's why you should be diplomatic.
Be diplomatic.
Seeking out feedback.
For being a leader, you should always take feedback from
your team.
Ask others, and ask the team members too. You can ask about
this and that.
You can take another way of assessment, but you should
definitely take feedback.
What is going on?
What is exactly going on?
It is very important to take feedback.
So, we talked about leadership.
If you want to be a successful sales or marketing
professional, then leadership skills are very important.
We talked about it one by one.
Five essential elements for being a successful leader.
First, communication.
Communication is the major point of leadership.
Leadership starts with communication.
If you don't know how to communicate, you can't be a leader.
A leader means, you won't be able to lead your team. Here,
I am just talking.
Do you want to be a marketing executive for your whole life?
Or do you want to move forward? If you want to move
forward, then you should know how to work. It is important
to be efficient in your work.
That is necessary.
But, along with this, you should also have this thing so
that you can grow in your life. You get success.
You can move forward.
So, for this, communication is the first part.
Second, you should know your people.
You should know about them.
If you are caring, when it is time to choose a leader, you
will say, this person cares for us without us saying
anything.
He listens to us.
He brings our message to the top.
For that, communication is important.
So, people will choose their own leaders.
You can't be a leader forcefully.
You have some skills, social skills, communication skills,
helping nature, coordination, good behavior, attitude.
So, these all things are major part for being a successful
leader.
Next, you should know your people along with yourself. What
is the quality of your plus and minus?
And what improvement is needed in it? Until you don't
assess yourself, don't introspect, you can't come to know
then how can you think to improve yourself.
Until you don't diagnose and find out about your problem,
how can you improve yourself?
So, this is an important part for improvement.
Talking about diplomacy, that is, you know, being
diplomatic is very important to maintain balance in the
team.
Between father and mother, between father and son, what is
there to say?
Between mother and two brothers, what is there to say?
then it's really going to help you a lot.
You will keep it in mind. You will definitely need feedback.
I was talking about it in details.
Next is emotional intelligence.
We will do it one by one.
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