Hello, everybody. Good afternoon to all of you. This is
Vineet Gautam, your coach, your trainer.
And today, I'd like to talk to the sales, marketing, HR
professionals.
You must be thinking, what is the value of your profile,
your life?
You are worth for what?
Because sometimes, in the place, in the environment you are
working, you feel that your real potential is not being
used.
And because of this, you are not getting your right profile
or right package.
So, gradually, you start doubting yourself.
You start doubting yourself, your efficiency, your
potential.
You start getting confused.
Because the people in front of you, when they use you, they
demotivate you.
They say, you are of no use. You don't have this, you don't
have that.
This is how people talk to you.
So, this way, sometimes, things start getting irritating.
The interest in the work starts diminishing.
The confidence in oneself starts diminishing.
Sometimes, these things become so critical that life
becomes uncomfortable.
A person becomes irritated.
But when you are panicked, frustrated, irritated, then you
are not able to use your real potential.
I will tell you a story to clear this thing.
Just watch and listen.
In the story you just heard, a child asks his father what
is the value of life.
His father gives him a stone to sell in the market.
He doesn't want to sell it.
He just wants to know the value.
When he asks, just point two fingers at the stone.
When he normally talks to a common man, he shows him the
stone.
He says, yes, I want to sell it.
He points two fingers at the stone.
He says, it is two rupees.
He says, okay, I will sell it.
Then he comes to his father.
He says, yes, I agree for two rupees.
Then he sends it to another shopkeeper in the market.
Then he points two fingers at the stone.
He is ready to give him two thousand rupees.
Then he comes running and tells him that he is getting two
thousand rupees.
Then his father tells him to go to the jeweler.
When he goes to the jeweler, he is surprised to see the
stone.
He says, I have been looking for this stone for a long time.
It was with you.
Will you sell it?
How much will you sell it?
He points two fingers at the stone.
He says, two lakh rupees.
He says, yes, I agree to buy it.
Then he comes running to his father again.
He says, two lakh rupees is the value of this stone.
So, the stone is the same.
A common man is selling it for two rupees.
An average person is selling it for two thousand rupees.
And the jeweler who understands the value of the stone, is
selling it for two lakh rupees.
So, many times it happens that you have a price.
But where you are, the people there do not understand your
value. So, before you doubt yourself, it is possible that
that place is not your value.
You change the place.
Secondly, you are a diamond.
The jeweler can check you.
Even after saying it again and again, the other person is
selling it for three thousand rupees instead of two
thousand rupees. So, it is useless to argue with him.
Because there is no question of selling it for two lakh
rupees.
So, it is useless to argue with him.
You change the place.
You change the place and that would be a better option for
you.
Change the place.
Get out of that place.
The stone is the same.
It is better to doubt yourself and finish yourself.
Don't give up.
Because in such a situation, a person starts giving up.
He starts doubting himself.
Anyway, the environment you are in, the people you are
with, you start doubting your potential.
You start doubting yourself.
You start thinking negatively about yourself.
Leave the environment, society and people around you.
Say goodbye to that society and those persons.
It is better for you, for your future, for your career.
So, whether you are assertive in this decision or not, you
can take your decision.
This much for you or not, that is up to you.
You will have to take this decision.
If you want to be really a sales and marketing professional
or whatever you are, if you want to be successful in your
field, then at least this much decision is very important.
And you should be able to take this much decision.
You should be able to take this much decision.
I showed you a story.
Now, many times what happens in this...
I am talking about the place where you are, your value is
not being understood there.
But many times we turn this thing around in a different way.
We start to blame our relatives.
I am talking about changing workplace.
I am not talking about changing brothers, sisters,
relatives.
I am not talking about changing brothers, sisters,
relatives.
If you leave them then how you will share your success?
Whenever you are going to be successful, Then to whom? With
whom you are going to share your success?
With whom?
So, you are to carry those all persons with you.
You have to carry them.
I will show you one more story related to this.
Just go for that.
You saw the story, you heard it.
Many a times, while walking on the path of success, you are
not getting the right success because you are not at the
right place.
If you are not at the right place, how will you get the
right success?
The people there don't know the value of you.
I have told you this in the first story.
Now, many a times, to be successful, see, reality is
something else, but we do this.
We blame our family, our relatives, that the people with me
are not good, this is not right, that is not right.
You keep getting away from them.
You want to break the relationship with them.
You saw in this, when you ask Arjun Krishna, he takes him
to fly a kite.
The kite goes very far.
Many a times, you want freedom from your relations.
You think that after getting freedom from this, I will go
very far.
But what happens is,
when the kite is attached to the rope, it is not flying up.
When the rope is broken, it flies very high.
But then what happens?
It comes down slowly, falls on the ground.
Similarly, in the process of success,
when you break the relationship with your loved ones, you
want to be free from those relationships, being successful,
then once you become successful, you will go very high, but
in the end, the situation is going to be the same, like the
kite, it fell
down from the top.
See, as long as the rope is in the hands of your loved
ones, many a times, when you come down from the top, if the
rope is tied, then again, you must have seen, the kite
comes down, again you pull it up.
But when?
When the rope is tied.
That is why, it is good that you are successful, but do not
break the relationship with your loved ones.
Keep it intact.
It is very important.
Avoid it, in any condition.
Otherwise, many a times, like it broke and fell down, you
also get so lonely, in this process, that far away, and
then, when you are in a bad condition, because, see, life
is, the success is up and down, just like this.
You will get a lean pass, like Amitabh Bachchan, a star, in
the life of a mega star, the situation was such, that the
house was about to be sold.
The house was about to be sold, but, the whole family was
together, they struggled, and came out again.
I mean to say, bad times can come in anyone's life.
And again, where did they have to start from?
A superstar of a big screen, starts from a small screen, to
live life.
So, a lot has to be done, and in this matter, when your
family comes in such a situation, they support you.
At least, there is such a place, see, in the normal time of
the day, at the time of dawn, everyone is available to
support you.
But if the problem is real, then, when you are all alone,
at 2 o'clock in the night, everyone is sleeping in their
own house, at that time you are alone, and when there is
pain, you feel more pain at night, you can't sleep at
night, at that time, who
will be with you?
Your own family.
And when your own family is not there, at such a time, say,
in between 2 to 5, people suffer from heart attack, commit
suicide, because their stress level increases a lot.
That's why, at this time, the people who can support you,
they will be your own.
And you should not avoid them at all.
And, fight till the last moment, don't give up.
If you give up, then there will be a problem.
So, I told you one reason earlier.
The second reason is that don't stay away from your own
family.
Professionally, if you are in a wrong place, in a wrong
society, then I told you to leave it, because many times,
your value is not understood.
So, if you are forced to put your value there, it is better
to leave that place.
Get out of there.
But don't go away from your own family.
Don't go away from your own family.
Don't give up at all in life.
Because if you give up, then the problem will be more.
So, don't give up.
You will not give up at all.
Otherwise, the problem can be bigger. So, don't give up in
life.
Different situations keep coming and going.
But if you give up, then the problem will be more.
Then nothing can be done.
So, don't give up.
In any situation, keep fighting.
Many times, the result does not come as per your wish.
But if you keep carrying, the result will come.
If not today, then tomorrow. Result will come, it will
definitely come, so carry on, don't give up in any
situation.
Don't give up in any situation.
Don't give up in any situation. Carry on.
Second thing is that you are a junior level professional.
Or whatever level you are at, be it sales professional,
marketing professional, HR professional.
I am talking about students who are preparing for
competitive, preparing for schools.
When you are making your career, then you should try to
give your full potential.
As much as you can. You may feel pain, you may feel pain.
Because you have to work very hard to make your career, to
set your life.
Because these few times, like you are learning something,
doing something, you give your full energy to it, then you
will get maximum benefit.
And then you can enjoy the rest of your life.
If the pain of this time is bothering you, then assume that
the rest of your life is going to be a problem.
So enjoy this life, move ahead and take it in a positive
way.
I will show you one more video.
So you saw, whatever I was talking about, whatever you are
at present.
Either you are school students, college students, junior
level professionals or mediocre professionals.
If you want to make your future better, then you have to
struggle in your own way.
If you are afraid of struggling in today's world, like you
saw,
this stone is being hurt by a chenna hammer.
So the one who was being hurt by the chenna hammer, that
stone remained a stone.
And the one who endured the pain, he became a statue.
So now the rest of his life is going to be worshiped.
It is going to be so caring.
And the one who refused to endure the pain, he will be at
the feet of that statue.
First of all, the one who will endure the pain, he will be
worshipped as a statue.
And the one who will not be able to endure the pain, he
will be at the feet of that statue.
The one who will be able to endure the pain, he will be at
the feet of that statue.
This is the first thing.
The second thing is that you don't just have to be at the
feet of that statue.
You have to be at the feet of that statue all your life.
Now, the one who is not ready to endure the pain for a
short period of time,
you will be at the feet of that statue for the rest of your
life, the one who endured the pain.
The second thing is that you have to be ready to endure the
pain for the rest of your life.
For the rest of your life.
So, at your career base level, if you work hard,
then you will also be at a good level in your career where
you will be respected,
you will be cared for, you will get the right renomination.
So, if you want to make your future better,
then you have to give yourself up in a very dedicated way.
You have to give up and never give up in any situation.
You watch this video.
He is attacking this deer.
And what is the situation?
You watch the situation.
You recognize what is happening in this.
You assess it in detail.
Yes, all three are attacking together.
They have made a grip on it.
But he is still not giving up.
He has made a grip on it completely.
He is resolving his power.
Now, he is putting in his last effort.
He is putting in his last effort.
He has put in his life.
He has put in his life in the last effort.
Yes, yes, yes, yes.
Yes, he has put in his life.
And now he did it.
Now he did it.
You saw that he did it.
He did it.
All three are attacking.
What are these three?
Your situation becomes so complicated
that you give up.
When you give up,
these situations are created to finish you.
If he had given up,
he would have attacked to finish you.
Similarly, in your successful life,
I will tell you that Sachin Tendulkar and Vinod Kambli
were class fellows from school time.
They started together.
And Vinod Kambli was more talented than Sachin Tendulkar.
More talented than Sachin Tendulkar.
But as I said,
talent alone is not enough.
Whether you are able to use your talent and potential
at the right time or not,
for being successful,
this also matters at a very serious level.
Sachin is a very cool guy.
And that coolness,
being controlled, being self-controlled,
a self-controlled person can do anything,
can achieve anything.
Otherwise,
how talented you are,
it does not matter
how much you are able to use your talent.
Because mostly you are talented,
but you are not able to use your talent at the right time,
you are not able to use it at the right place.
You don't know where your talent can be useful.
Where can it be useful?
What do you use there?
I am telling you,
I am telling you as a communication coach,
at one place, only 2000 rupees,
1000 rupees people are charging.
Training is there.
You have that much time,
that is the thing,
you go and give 1000 rupees per month,
or at one place, someone is charging 5000 for one thing,
someone is charging 10000.
So, it is better for you,
that you,
you have that much talent,
you have that much time,
but the place is such that,
at one place, just rupees 1000,
and at one place, rupees 10000,
maybe rupees 100000,
you can charge for the same content.
So, it is better for you,
leave the content.
Instead of doubting yourself, instead of doubting your
talent,
instead of doubting your potential,
at that place,
only,
see, I will give you another example,
a bottle of water,
that is normal,
how much do you get for it?
10 rupees, 15 rupees,
you get it.
Now, if that same bottle of water, Bani ki botal.
Bani ki botal wahi hai.
Agar railway station bhi pohon jaate hain, toh wahin pe
aapko lo 15, 20 rupees, 25 rupees le lete hain.
Usi botal ki keemat.
Bada jaate hain.
Wahi railway station se jab airport chale jaate hain, toh
50 rupees charge ka liya jaata hain, 100 rupees charge ka
liya jaata hain.
Aise hi, koi product hai, normal jagah pe mil raha hai, jo
20 rupees ki product hai, thoda donkey market me agar
chalega toh wahin 40 ki hogaya.
Wahin agar market gap, shopping mall me chalega donkey, toh
shopping mall me 50 ki hogaya.
Aur standard shopping mall me chalega, toh wahin product
aapka 100 rupees ka hogaya.
Aap kya kahenge? Us product ki real cost hai kya? 20 hai,
50 hai, ya 100 hai? Kya hai? Product ki keemat kuch nahi
hai, jagah ki keemat hai.
Toh agar jagah ki keemat hai, toh aap bhi apne aap pe sak
na karein, apne potential pe sak na karein.
Change the place.
Aap apne aapko 1000 rupees
se, 10,000 rupees ke place tak leke chale jao.
Change the place.
Aur ye decision thoda muskil jaroor hota hai, kyunki aap us
mahal me adjusted hogaya hai.
Nahi, jis mahal me
adjusted ho ke wo mahal jab aapko successful nahi hone de
raha, so it's better for you to leave that place.
Aap us jagah ko chhod do.
Nikhal jao wahan se.
Yes. Kyunki aapko
pehle bhi bataya, bhai jo story mene pehle wali sunayi, ki
jab bachha life ki keemat ki baat karta hai, toh father ne
kya diya, patthar.
Aur wo patthar jo hai na, patthar wahi hai.
Koi uske 2 rupee laga raha, koi uske 2000 laga raha, aur jo
real uska assessment karne wala uske 2 lakhs rupees in
hand, immediate dene ko tayar hai.
Aap bataye, patthar me kami thi, isliye uske keemat 2 rupee
lagaya ja rahi thi, ya 2000 lagaya ja rahi thi.
Jagah ki kami thi, right assessment karne wale ki kami thi,
aur agar aap aisi jagah pe hai, jahan pe aapke real
assessment nahi kiya ja rahi, aapki keemat nahi lagaya ja
rahi, aapke value nahi samjha ja rahi, toh us jagah ko
chhod do.
Chhod do us jagah ko. Us jagah ko chhod do, aur us jagah ki
talas karo jahan pe aapke real keemat.
Kar sakte ho talas, market me nikalo.
Agar chota bacha nikal ke, value lagwa sakta hai patthar
ki, jo ki diamond hai, toh aap bhi apni keemat lagwa sakte
ho, market me toh nikalo.
Dare to go in the market, publicly, koi toh hoga ja aapki
keemat ko samjh sakega, and that
will be your success.
That will be your success jahan pe aapke real keemat samjhi
jati hai,
but, compromise mat karo. Compromise karoge toh jindagi
compromising hi rahe jaayegi.
Log, aap do rupee wale se bargaining karne me lag jaate ho,
do aazar wale se bargaining karoge, toh kya karega? Woh
ekis de dega, baise rupee de dega.
Do rupee wale se bargaining karoge, toh teen rupee de dega
aapko.
Toh bargaining mat karo, mat karo bargaining, at the place
of that, it's better to move away from there, move away,
nikal jao.
So, maine kai step mein success ke liye baat kiya, for
being successful, these are the steps, but in any
situations, maine last mein jo video dikhaya, give up toh
karna nahi hai, woh toh aapke real cheez hai.
Yeh saari kahaniya tab hoyenge aapke saath aapke life mein,
jab aap apron se jhude rahenge, importance ko samjhenge,
dard sahne ko tayyaar hai, matlab mehinat karne ko tayyaar
hai, give up nahi karna hai, and agar jahaan pe aap hai, us
jaga pe aapke right
value nahi lagayi jaari hai.
Dusri baat, mai agar aap job kar rahe hain, toh main aapko
bilkul nahi kaunga, ki aap job chod ke bhaag se turan.
Aap market mein assessment karte rahein, bhai, ladke kya
kaha gaya, bechna nahi hai, assessment karna hai, aap bhi
apne value ki assessment karte rahein, aur whenever you are
getting the right value, toh aap quit kar jayein.
Yes, but till then carry karein.
Till then carry karein.
Kahi baar aisa bhi hota hai ki quit karne ki naubat aa jati
hai, toh quit kar jao, quit kar jao dekha saayega.
But mostly jo practical tariqa hota hai ki bina base liye
huye quit na karein, in between survey karte rahein and
then find the right place.
So for being successful, aap apne real potential ko use
karna seekhein, right place bhi apne aapko settle karne ko
seekhein.
Present mein jo future behtar banane ke liye jitna labor
effort karne ke jurut hai, update upgrade karne ke jurut
hai, new skills seekhne ke jurut hai, wo saari cheeje
karein.
Apno se riste banaye rakhein, aur kisi bhi situation
mein give up toh bilkul bhi na karein, give up bilkul bhi
na karein.
Kyunki give up aap karte hain toh problem aapki badhne wali
hai, wo ghatne wali nahi hai.
So don't, don't give up, don't give up, give up nahi
karenge.
So in this way you can make yourself successful as a sales,
marketing, HR professionals or any kind of the
professionals or maybe school student, as a college
student, as a homemaker, as a life survivor.
Aap jis bhi level pe hain life mein, uss level ki main baat
kar rahe hoon, as a teacher, as a professor, lecturer,
whatever you are, wherever you are, at whichever the walk
of the life you are, aap kisi bhi age ke hain, aap apne
life mein success, jo
process mataya, uss tariqe se gain kar sakte hain, but base
aapka hoga ki any situation, bhai aap light bandh kar
denge, toh uske baad ki kalakari kuch bhi hooni ho toh
hooni hi nahi hai, khatam.
Give up kar diya toh baaki ke sara process khatam.
So give up nahi karna hai and then remaining step by step
maine kahi cheeji aapko batayi hain, that's most important,
just go, do it, you can and you can be successful.
The seven fees of marketing, product, price, promotion,
place, people, packaging, process and presentation.
In ki humne thodi si detail baat kari thi. In coming videos
I am going to talk more in details about these all things.
Main aapki baate karne wala hun in sab mein, details mein.
Aap main baat karna chahata thoda sa, four C's of marketing.
Four C kya hai? Customer, cost, convenience and
communication.
Ye cheez, ye jo chaar important part hai marketing ke liye,
aapka customer kaun hai?
Aapko apne customer ko pahachana bohot zaroori ho jata hai.
Aap apne customer ko identify nahi karte hai, toh aapka
focus agar publicly hai, toh aapki cost badhne wali hai aur
uska return bohot kamane wala hai.
Agar aap apne customer ko find out kar lete hai, jiss hum
data collection karte hain, aapne customer ko aapne
discriminate kar diya, chaat diya ki yeh mera customer hai.
Toh aap waha focus karke, agar aap unko hi target karke
karenge, toh aap ek toh centric ho gaye aur centric jab
karenge toh aapka time bhi kam lagega, paisa bhi kam lagega
aur aapka return behtar aayega.
Haan, aap kahenge ki customer ko identify karne me bhi toh
time lagne wala hai, bilkul lagega.
Lekin, us kaam ko toh aapko karna hi padhega, aapka field
ka customer kaun hai, pata chale aapne hundred logon ko
touch kiya, usme se aapka customer dinner twenty hi hai.
Toh aapne eighty nikala, ab aap kahenge ki customer ko
identify karne me agar, aap hundred logon ko touch karne
me, suppose karen, aapne lagaya ten hours, hmm, ya hundred
hours, toh aap hundred hours, usme se eighty hours waste ho
gaya, ab aapko kahenge
ki aap twenty five hours aap laga do, apne customer ko
identify karne me
aur identified hundred customer ko aapne target kiya, toh
aap apne agar, wahan hundred hours maal le aur one twenty
five hours, one twenty five hours, one twenty five hours me
aapne hundred customer ko touch kiya, jo ki aapke apne
customer hai. Toh is
hisaap se,
If you see in earlier condition, you touched 100 customers
in 100 hours and saved 25 hours.
But your work time was 20 hours.
In this way, if you touch 500 customers, your work time
will be 100 hours.
And it took you 500 hours.
Instead of 500 hours, it took you 125 hours.
So you can understand how much energy you saved and how
much money you saved.
That's why you have to recognize your customer.
Cost If your cost is already high on any product.
You have to do cost cutting anyhow.
For that, go to cost cutting section and take knowledge.
Do any survey, learn from anywhere, do anything.
If you don't do cost cutting, then already the sale price
will increase in the market.
And if the sale price increases and if it is higher than
your competitor.
Then you will not be able to convince the public in the
market.
Why are you charging extra if others are not charging so
much then? You will not be able to convince.
That's why you should know how to do cost cutting.
It is a very important part.
Then you have to explain the cost.
You have to give a reasonable reason.
Give a logical reason.
Why is this much cost?
There should be convenience.
And communication is an important part.
This is also important.
It is a very important part.
What is important?
The most important part of marketing is communication.
How do you communicate yourself?
In which your presentation, public speaking, business
communication.
See, communication is communication.
When you are communicating in business.
One is English, one is professional English.
One is communication and one is business communication.
What are those things?
And those things are going to come in this section.
Which is very very important for your field.
You must must take care about this thing very seriously.
Next is coming.
Which is a very important topic.
What is B2B, B2C, C2C and C2B and D2C?
What is this in marketing?
This is the category of marketing.
What type of marketing is done in the field?
This is the category of B2B, business to business.
One business is dealing with another business.
It is business to business.
I am manufacturing something that a business person needs.
My business to business work is going on.
My business is depending upon the business of others.
My business is required for others business.
For example, a big company makes a big product.
For that small parts are taken from other companies.
Business to business deal is going on.
There is no customer in this.
There is no consumer in this.
It is business to business.
So, B2 is done.
Next is B2C, business to consumer.
You go to the consumer.
I will explain you with example.
What is it and how you will do it.
These are all things I am going to explain you.
So, business to consumer.
You go straight to the customer.
You have removed the other person from the middle.
So, you do business like this.
You go straight to the customer.
C2C, consumer to customer.
You are dealing with each other.
One customer is dealing with another customer.
They are doing business with each other.
That is also kind.
C2B, consumer to business.
I am giving you for consumer to business.
I am giving it to the business because there is a consumer.
I will explain it in the coming videos.
D2C, direct to customer.
You will go.
These are the five categories of doing the marketing of any
product, any concept, any content.
How is it done?
In the coming videos, I am going to explain you the details
for the marketing professionals.
Nothing to worry.
Wait for the coming videos.
Then I am talking about five aims for advertising.
Advertisement is the major part for the promotion of the
product, of the concept, of the company, of the
organization.
Whatever you have.
Whose business you are going to do, you are going to do
marketing.
So, what are the five aims of advertising?
Mission.
What is your target?
A target should be set.
Because your management is sitting in the board of meetings.
They make a mission.
What is our motto?
Like the Ariel company came.
Ariel's product came.
Detergent.
So they hired a marketing team.
And by making small products pouch.
And started selling to people door to door.
They were not selling.
They were distributing.
If you want to do something big, you need a lot of thought
and a lot of investment.
Ariel had to come to the level of the top brands at that
time.
So they made a big strategy.
That you have to go to the customer.
And give them free pouch.
And the people are using.
And by using, they told people to use first and then
believe.
They increased the number of people by giving free, free,
free.
So if you want to play something big.
Then big investment with a lot of thought.
Not just investment.
It is also necessary to make a big investment with a lot of
thought.
So, what is your mission?
That must be clear in your mind.
If you just make a big investment.
If you don't have a lot of thought, if you don't have a lot
of planning.
Then your investment can be useless.
So with a lot of thought.
Big investment.
And it is necessary to have a lot of planning.
Why are you doing this investment?
Because you have to give a message.
The next point is coming in the public.
The message should be clear.
It should be loud and clear.
What exactly is the motive behind it?
Like people say.
Sir, take this product.
It is the best product.
We are giving it for free.
We are giving it for cheap.
It is the company's promotional.
It is an inaugural offer.
It is a promotional offer.
Do you understand?
If you say this much.
You said that we are giving this course for free for girls.
If girls come.
They will definitely ask this question.
Why? Why girls?
Now tell me your target.
Our target is women empowerment.
Women empowerment.
Your target is to increase the number of customers.
But you have given a tagline.
Our target is women empowerment.
You have to keep this mission in your mind.
The ground mission should be in your mind.
It is important to show your teeth.
What you see is marketing.
You have to show it.
Money.
We have talked about investment.
What message are you giving?
I have talked about all three.
Media.
Which media are you hiring?
How are you presenting yourself?
That is matter.
With whom are you going to tie up?
What is their self-image?
If you give ads on the channel till date.
Then the people's trust till date.
You will also get the benefit of that trust.
People say.
There is a business channel till date.
If their ad is coming on them.
Although it has nothing to do with the channel.
But people have trust.
If they don't want to take it.
Brand ambassadors.
They advertise a product.
We look at their image.
We say that product is said by Amitabh Bachchan.
It will be right.
IAPM was a management institution which was not recognized
by UGC.
But it was a big brand. So many institutes were opened at
national level.
The brand ambassador was Shahrukh Khan.
Shahrukh Khan. Today, everything is over for him.
When Arundham Choudhary was a star of that time, people
used to take 18 lakhs to get MBA 15 years ago.
Who is the brand ambassador? Shahrukh Khan.
Did Shahrukh Khan go to see?
That UGC doesn't accept him. But he started advertising.
They are not taking the responsibility of their name and
image.
They take unfair advantage of their name and image.
Because Shahrukh Khan is advertising, people blindly follow
him.
What is YGU doing in today's date? I don't want to comment
directly.
But, did Shahrukh Khan check their quality? No, he didn't.
He doesn't care.
But the general public sees this.
Shahrukh Khan is a fan.
Shahrukh Khan said, close your eyes and start.
Everything is over.
Government has sealed.
IAPM is closed.
Today, Arundham Choudhary, 15 years ago, he used to do
one-one workshop.
He used to take 25,000 rupees. 25,000.
He used to sit 5,000 people in auditorium.
Today, he is promoting in other colleges. No one is asking.
Everything is closed.
Shahrukh Khan is there. No one is asking him.
People like him should be given an answer.
So, in marketing, they are using media source.
Measurement should be calculated.
Nothing is good.
If they do something, they will do it for a few days.
But then, it will have to be closed like them.
So, if you are starting, be a little calculative.
So that, such things don't happen with you.
So, I am talking about these things.
I have just told you in this video, what is B to B and B to
C.
C to C and C to B and D to C.
I have given you 5 points.
Then, 5 M's of Advertisement, Mission, Money, Message,
Media and Measurement.
And in the coming video,
I am going to talk about the 7 C's of Marketing.
What is it?
I am going to talk about it in detail in the coming video.
Importance of the communication while you are talking or
writing or listening anywhere.
In my last video, I was talking about the importance of the
listening.
What is listening?
Listening is the paying attention to the sound or action of
any body.
That is called listening.
Or listening is just not listening.
You are hearing and understanding.
Try to understand the meaning of the sound you are
listening.
And interpreting and then answering.
Means, whenever anybody is asking the questions, you listen
to it, understand it.
You get it in your mind.
Then you are going to answer.
Till you are not listening properly, you can't answer.
If you want to be a good communicator, very first you have
to be a good listener.
While listening is a skill.
Why is listening a skill?
Why is it so important?
Listening is one of the essential soft skills.
It indicates a person's ability to receive and interpret
information on the communication process.
In the communication process, you present the ability of a
person to understand, adapt and interpret and communicate.
Without active listening skills, you won't be able to
receive and interpret message.
Without active listening skills, you can't receive the
message, you can't understand, you can't interpret, you
can't be a good communicator.
So, you saw the importance of listening skills.
It can change your life or work.
Discriminative listening
Biased listening
Sympathetic listening
Comprehensive listening
Empathetic or Therapeutic listening and Critical listening
I gave you 7 types.
What are their importance?
There are several types of listening you can develop both
at home and work.
There are several types of listening skills, which you can
develop at home or in the office atmosphere and you can get
the importance.
You can be a good listener, you can be a good communicator.
You can be a good communicator, but if you are not a good
listener, you can't be.
So, Informational listening
Very first one was, when you want to learn something, you
will use informational listening to understand and retain
information.
What is informational listening?
Whatever information you are getting, you listen to it
carefully, because you have to learn something in your
mind, that I want to learn something.
You receive that message, you understand it and as you
retain the information, if someone gives you a message, you
go and tell him, you receive that message, you understand
it and retain it as information, that I have to convey this
message further.
Or you learn it and keep it, that it will be useful to me
in future.
It usually takes a high level of concentration.
For informational listening,
For informational listening, you need a very high level of
concentration to perform this type of listening.
That's because you need to be highly engaged to understand
a new concept.
To understand a new concept, we have to listen to it
carefully, with a lot of concentration.
You also need to apply critical thinking to what you are
learning.
This is so you can understand what you are learning within
the context of relevant information.
When you are listening to something, then listening to
anything and understanding anything is not important.
The important thing is it is critical listening.
What is critical listening?
What you are listening to, is it right for you?
The purpose for which you are there, the topic for which
you have gone to college, is it being fulfilled or not?
For this, critical listening is also a part that you are
gaining knowledge.
You want to read a book, but you don't know which field you
are reading, you don't know, you are just passing time.
The field in which you want to go ahead, you listen to that
field,
you gain knowledge of that field.
So here the critical listening is saying that you gain
information, but gain it by being critical.
You must first understand that this is the information for
me or not.
It is important for you to understand this first.
Second I am talking about discriminative listening.
Do you understand discriminating?
To differentiate.
Discriminative listening is the first listening type that
you are born with.
This is the way of listening which is already inborn
quality.
Like when we talk about personality, personality is an
inbuilt which we have to discover.
And there is one thing which is not in us, which we have to
develop from outside.
So there are many things inbuilt in us.
One of them is discriminative listening.
Discriminative listening is the first listening type that
you are born with.
How do you take birth with it?
Innately has discriminative listening skills.
You use this type of listening before you even know how to
understand words.
Before you know how to use words, you know how to
discriminate.
This is my mother, this is my mother's sound, this is my
second father's sound.
Yes, this is discriminative listening, even know how to
understand words.
Instead of relying on words, discriminative listening uses
tone of voice, verbal cues and other changes in sound.
Discriminative listening uses tone of voice, verbal cues
and other changes in sound.
This is discriminative listening, even know how to
understand words.
So discriminative listening is a born quality which is
already there with every candidate.
Biased listening is also known as selective listening.
Someone who uses biased listening will only listen for
information that they specifically want to hear.
What is biased listening?
You only listen to what you want to hear.
You are biased.
I want to hear this, I don't want to hear the rest.
This listening process can lead to a distortion of facts.
This distortion of facts can lead to a distortion of facts.
That's because the person listening isn't fully in tune
with what the speaker wishes to make him listen.
That's because the person listening isn't fully in tune
with what the speaker wishes to make him listen.
Means the speaker is interested to make you listen to total
content but you are listening the selected content.
You are not listening the complete one.
Next is sympathetic listening is driven by emotion.
Sympathy, you know what is sympathy.
Sympathetic listening is driven by emotion.
This is done to process these feelings and emotions.
By using sympathetic listening you can provide the support
the speaker needs.
By using this type of listening you can listen to someone's
problems and pain.
When you are emotionally sad, someone listens to your pain
and comforts you.
This is a big thing for you.
This kind of listening is called sympathetic listening.
You can provide the support the speaker needs.
You can understand how they are really feeling.
Not what they say they are feeling.
You can understand how they are feeling.
You can give them a support.
You can give them a sympathy.
You can help them with any sort of question and problems.
You can give them a support.
You can help them with any sort of question and problems.
That's the way it's called the sympathetic listening.
So, we have done 4 types of listening.
Information one, discriminative, biased and sympathetic.
The next actually I am going to talk about comprehensive
listening.
The next listening is comprehensive listening.
Unlike discriminative listening, comprehensive listening
requires language skills.
In discriminative listening, language was not required.
The child was understanding your signals, voice and tone.
And that is inborn quality.
Whereas in comprehensive listening, language is required.
Listening requires language skills.
This type of listening is usually developed in early
childhood.
And this type of listening skill is developed in childhood.
See, we said that your discriminative listening is inborn
quality.
Whereas comprehensive listening is developed.
It was discovered and developed.
And it develops in childhood.
People use comprehensive listening to understand what
someone is saying using words.
We understand what someone is saying using words through
comprehensive listening.
We understand things through tone, body language and
expression through discriminative listening.
We use discriminative listening to understand non-verbal
way of presentation.
And here in comprehensive listening, we are using words and
verbal communication.
And this is comprehensive listening.
Next is empathetic or therapeutic listening.
Empathetic listening is useful to help you see from other
people's perspectives.
You can try to understand someone else's point of view as
they are speaking.
You can try to imagine yourself in other person's shoes.
And this kind of listening is called empathetic listening.
Instead of just focusing on their message, you can use
empathetic listening to relate to someone's experiences as
if they were your own.
You don't have to listen to the other person's message.
You can relate to someone's childhood story.
And that is called empathetic listening.
You can relate to someone's childhood story.
This is different from sympathetic listening.
In sympathetic listening, we understand the emotions of the
other person.
But in empathetic listening, we understand the real
situation of the other person.
When Gandhi was pushed out of the train by the British, you
are listening to this story.
You relate to yourself.
And you believe that you are in Gandhi's place.
And this happens to you.
You are trying to understand what he must have felt at that
time.
that is called empathetic listening.
And the next is critical listening.
If you need to analyze complex information, you will need
to use critical listening.
Critical listening is crucial when problem solving at work.
Critical listening is when you are at work and you want to
solve a problem, you want to understand the viewpoint of
the other person exactly from your point of view, how you
want to gain information, what is in it for you, how you
can use it, when you
take it from your point of view, what the message I can get
for me, what the knowledge I can get for me.
That is called critical kind of the listening.
You are not just listening to the story, you want to gain
something out of it.
And this is called critical listening.
So, this is called critical listening.
So, now we have talked about the category of listening,
that what kind of listening is there.
Okay, so first we talked about information listening, in
which you gain information from someone.
Okay, so now we will talk about the category of
discriminative listening.
So, discriminative listening is when a child is born with a
non-verbal communication, and he or she is able to
understand the voice of his or her mother, the voice of his
or her father, the voice of his or her mother, the voice of
his or her father, the
voice of his or her mother, the voice of his or her father,
the voice of his or her mother, the voice of his or her
father, the voice of his or her mother, the voice of his or
her father, the voice of his or her mother, the voice of
his or her father,
the voice of his or her mother, the voice of his or her
father, the voice of his or her mother, the voice of his or
her father, the voice of his or her mother, the voice of
his or her father, the voice of his or her mother, the
voice of his or her father,
the voice of his or her mother, the voice of his or her
father, the voice of his or her mother, the voice of his or
her father, the voice of his or her mother, the voice of
his or her father, the voice of his or her mother, the
voice of his or her father,
the voice of his or her mother, the voice of his or her
father, the voice of his or her mother, the voice of his or
her father, the voice of his or her mother, the voice of
his or her father, the voice of his or her mother, the
voice of his or her father,
the voice of his or her mother, the voice of his or her
father, the voice of his or her mother, the voice of his or
her father, the voice of his or her father, the voice of
his or her mother, the voice of his or her mother, the
voice of his or her father,
the voice of his or her mother, the voice of his or her
father, the voice of his or her mother, the voice of his or
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mother, the voice of his or her father, the voice of his or
her mother, the voice of his or her father, the voice of
his or her mother, the voice of his or her father, the
voice of his or her mother,
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mother, the voice of his or her father, the voice of his or
her mother, the voice of his or her father, the voice of
his or her mother, the voice of his or her father, the
voice of his or her mother,
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mother, the voice of his or her father, the voice of his or
her mother, the voice of his or her father, the voice of
his or her mother, the voice of his or her father, the
voice of his or her mother,
the voice of his or her father, the voice of his or her
mother, the voice of his or her father, the voice of his or
her mother, the voice of his or her father, the voice of
his or her mother, the voice of his or her father, the
voice of his or her mother,
the voice of his or her father, the voice of his or her
mother, the voice of his or her father, the voice of his or
her mother, the voice of his or her father, the voice of
his or her mother, the voice of his or her father, the
voice of his or her mother,
the voice of his or her father, the voice of his or her
mother, the voice of his or her father, the voice of his or
her mother, the voice of his or her father, the voice of
his or her mother. I can.
Lion is coming.
Now he saw that and thought
See, many times in reality you win the game with your mind
set.
You lose the game with your mind set and win the game.
I will tell you with this example.
So when the dog saw the lion coming from far towards him he
thought that today you are gone.
Today your work is done.
But
the dog was smart.
He saw the bones of some animals lying there.
Bones.
When he saw the bones lying there
he immediately sat down and started
chewing the bones.
He started chewing.
And while chewing he said
Wow, wow, wow.
Man,
it is so much fun to eat the meat of a lion.
It is fun.
Today
it was fun to eat the meat of a lion.
But my hunger is not over yet.
My hunger is not over yet.
I want one more lion.
Then my soul will be satisfied.
Now when the lion heard this
he said, Oh my God!
This dog eats the meat of a lion.
The bones he has chewed and left behind are of a lion.
He ate the meat of a lion.
If not more, then he is saying that he wants one more lion.
Oh my God! He will kill me too.
He will kill me too.
He ran away from there.
He ran away.
Now this scene was a monkey sitting on a tree.
A monkey was sitting on a tree.
The monkey saw that this dog made a lion a fool too.
He played with the lion.
Then the monkey thought that he will tell the truth to the
lion.
He will tell the truth to the lion.
Then I will be friends with the lion.
I will always be afraid of the lion.
That fear will also end.
I will have faith in the lion.
I will go and tell him.
He left the tree and went away.
The dog is still alert.
If you want to do marketing, it is very important to be
alert. It is very important to be alert.
What is your opposition doing?
Sometimes there is no such thing in your product.
But the mindset with which you are presenting it is a
miracle.
It is a miracle.
But it is also important to be alert.
What is your opposition doing?
The monkey was going towards the lion.
The monkey thought that the lion will do something.
This is how people party.
The monkey thought that the lion will do something.
Then the monkey told him everything.
He told him that she did this.
That she was a fool.
He told the lion that she is a fool.
The lion thought it is a big deal.
He decided to get rid of her.
The lion put the monkey on his back.
When the monkey turned his back, the dog thought that she
is a fool.
The dog thought that she is a fool.
He is bringing something by saying something.
He has revealed the secret.
See, if you lose your temperament, lose your coolness, then
you are going to get stuck in the problem.
When you get frustrated, then you can't find a solution.
You are going to get stuck in the problem.
Even now the dog is cool.
He says, okay, wait, wait.
Again he turned his back and sat towards him.
And he started chewing the bone.
And he said, this monkey has been sending this fool for two
hours to trap a lion.
He has not come yet.
I am dying of hunger.
I don't know where this stupid monkey has gone since two
hours.
He has not yet trapped a lion.
He has not yet trapped a lion in two hours.
This monkey is stupid.
Why have I kept him with me?
Now the lion thought,
Oh my God!
This monkey is trapping me and taking me away from him.
He is going to kill me today.
He ran away from there.
Just think,
It is said that a lion is neither the biggest animal in the
jungle nor the strongest animal.
A lion is neither the biggest animal in the jungle nor the
strongest animal.
He is the king of the jungle because his mindset is that I
am the king of the forest.
I am the king of the jungle.
This is his mindset.
But that mindset was also defeated by that dog's mindset.
Actually, when you enter the public, when you go to deal
with a customer, then in reality, you are fighting for your
mindset.
The mindset because of which a lion is the king of the
jungle, he is neither the biggest animal nor the strongest
animal.
His mindset is that I am the king.
So, he is the king.
But that mindset was also defeated by that dog's mindset.
So, whenever you go to the field, you don't have to be
afraid of a big brand.
If there is a big brand, then what am I in front of it?
If the dog had thought like this, he would have died.
You will also die.
But if you have a strong mindset, then you can also defeat
the mindset of a big brand.
This thing comes out of this example, this story.
I am saying for the third time that a lion is neither the
biggest animal nor the strongest animal.
There are bigger and stronger animals than that.
But the lion's mindset is that I am the king.
And that's why he is the king.
That's why the lion is the king.
But by increasing your own mindset, but not just by
increasing it, but it should be strategically increased and
execution should also be done strategically.
So, you can defeat even the biggest mindset.
And when you enter the field, when two teams have a match,
then the match is not about the game, the game is for both.
On a particular day, who is getting hit on whom in the
mindset?
You must have seen that Bangladesh also defeated Australia.
Zimbabwe also defeated the top countries.
Bangladesh also defeated India.
Not normally, not 99%, but on a particular day, the strong
mindset of that small team defeated the mindset of the big
team.
You will say that the team has lost, what is the problem
with the mindset?
The team never wins or loses.
It is said that the mindset of winning or losing is
determined by your strategy.
When you ask the losing team, whether they will say or not,
they will tell you where your strategy was wrong, where
your mindset was wrong. So, here actually I am talking
about the customer case, when they are going to meet,
So, your mindset, I am from the IT industry, IT needs
preparation in management,
In Delhi, there is an area where all the top brands of
national level are sitting,
All are sitting, we call it college thrive, 25-30 branded
institutes are sitting there,
And hardly, in an area of 1 km, they are sitting in a
smaller area than this, all of them,
If all of them don't have a center, then they are
definitely sitting in an office,
And many people, if there is an entry from there, then
there is an office there,
Entry from here, here is an office, entry from here, here
is an office,
Because the customer comes from all sides, the customer
comes from the national level,
So, there I will tell you, under every institute, their own
executive,
Direct marketing, which we call, direct marketing, you
think,
Basic level marketing starts from here, you do door to door
marketing,
This marketing which I am telling you, that is called
direct marketing,
For that, the executive is standing below, as soon as the
customer comes, he has to catch him,
His job is to catch him, convince him and send him to his
office,
Send him to the counselling table, rest is the job of the
counsellor, to convince him,
Now, I have told you what direct marketing is,
In marketing, you have to start from here,
If the one who has done shame, in marketing, his bad deeds,
In marketing, you cannot do shame,
You have to do it without hesitation, without any
hesitation,
You will think, should I talk, should I not talk, should I
talk,
At least, in that market, you are not going to exist,
Because, in such a short time, the other person,
The one who is standing there of the other institute, he
will catch him and take him away, Now, what happens there,
One is direct marketing,
Second, how is the fight of mindset going on,
There are 5 people from 5 institutes standing together,
There is one customer,
The one who caught him first, has mutual understanding,
First, you take him, then I will take him, then I will take
him, then I will take him,
The second one, the third one, knows,
The marketing person also knows,
And he also tells above,
Those who are doing counselling above, they also know,
That he has come from another institute, Sometimes, he has
a brochure in his hand,
He has a brochure,
He has come from a big brand, He has a brochure of a big
brand in his hand,
Still, the one with a small brand, With his own mindset,
He is trying to dominate his own mindset,
That why am I better than Fitji, We have small groups,
We care one to one,
We focus completely,
Our faculty is good,
Good means, there is caring,
Their faculty is big, but it is a big batch,
There is no care,
There are many things,
And it is not like that,
Many times,
Because of his own mindset,
If he accepts,
That he is a customer of Fitji, He has come from Fitji,
He has come from Akash,
This is a big national brand,
We are not standing anywhere,
What to say to such people,
Then it is done,
Your existence is over,
The dog would have thought,
That Lion Maharaj is coming,
Will I be able to fight him,
And he will not leave me,
Come Maharaj, eat me,
Your existence is over,
But he did not surrender,
He used his brain there,
And in the fight of mindset,
He did not use his brain,
He defeated Lion twice,
Similarly, When you enter into marketing,
Your mindset,
To be strong,
To be positive,
You are better than others,
And, You are better than others,
Do not say,
You should have logical proof,
To prove,
That you are really better than others,
Why? The customer will definitely ask you,
Why? How can you say that?
So you should know how to tell,
Logically, How are you different than others,
As I talk about myself,
Talk about our Pure Professional App,
We are going to give you the contents,
For training you the professionals,
For being professional,
We are training the freshers,
And availing the job for them,
Others, There is one point,
Others are just availing you the job,
We are going to give you the training,
The practical training,
From the industry need point of view,
The exact need of the industry,
We will give you the training according to that,
So that,
The candidates who are going to join,
Who is,
The candidates who are going to,
Join the company,
From day one,
They will be able to work there,
They will not have to learn anything,
They will work from day one,
One is for the benefit of the system,
For the organization,
Second, The candidate who is working from day one,
He will be in a positive mind frame,
Now you will say,
There will be a problem,
We are different than others,
In the coming,
Six months,
We will be in touch with you,
If there is any problem,
You can contact us,
And we will solve your problem,
And give you,
Now here too,
The candidate who is working there,
His problem is solved,
He did the work of that organization,
His work is done,
So, The chain is made,
Otherwise, There would be a disturbance,
So, In the next six months,
You can say,
Practical training,
Helping also,
Which is being given to you,
And in the next six months,
In whichever field you have joined,
You must have understood the work there,
You must have settled,
And you will be able to do,
Your work in a better way,
So, that is the difference,
And, This is a practical mindset,
And according to that,
We plan to do so,
And, that will be really,
What will happen in this,
The withdrawal,
Or termination,
Its percentage,
Will be completely neutralized,
Withdrawal means,
If you are not able to do the work,
Then, The company will terminate you,
And you will be thrown out,
So, These two things,
Why do they happen?
The person is not able to do the work,
Or the company is not able to do the work,
So, If we are helping you,
To do the work,
To solve the problem,
Then, If the work is done,
Then, the withdrawal will end,
Termination will end,
Continuity will increase,
And this is the plus point,
Extra than others,
We have,
Against, Whoever, Are doing the things,
When you are allowed,
And thrown out, They are waiting, Will you continue for
three months,
Or the company, Will throw you out,
Some people,
Will throw you out,
So that,
The placement agency, Will not have to do the payment, In
our situation, It will be neutralized,
Because, You will be asked to do the payment,
In three months, And you will continue for six months, So,
We are giving you the profession,
We are giving you the people,
We are giving you the training,
You are doing the work,
The company is doing the work,
Continuity is there, So, These are the things,
We are going to do,
I have given you the details,
Seven parts of the marketing,
Product, price, promotion, Place, people, packaging,
Process and presentation, C2B, B2C, C2C, C2B, D2C, 5M,
Mission, money, message, media,
Measurement, And then, 7Cs of marketing, Customer, content,
context, Community, convenience, cohesion and conversion,
Finally I talked about mindset that your mindset can make
you win or lose.
Mostly whenever there is a competition, it is about your
energy and talent.
But when two equal level competitors clash with each other,
if it is a physical fight, then they are physically equal.
A 60 kg wrestler and a 50 kg wrestler are equally equal.
Similarly, the same talent can clash with the same team.
There is talent, but the fight is not about talent or
physique, it is about mindset.
What is your strategical mindset?
There is strategy and planning on both sides.
But who has plan A, plan B, plan C, plan D?
Who has taken how many weapons and is able to use them on
the spot?
You will know that you will use them and he will also use
them.
But you lost two weapons and you are going to use the third
one and he killed you in the middle.
So, it is a fight of mindset.
And the plan in the mindset is to use it on time.
Not to use it on time, but to use it on time.
Whether you can use weapons on time or not, that is matter.
If you can do it, then you will be successful.
It is the question of the mindset, mindset and mindset.
So, if you want to be a winner, just go in the war, just go
in the field with a positive mindset that I can do anything.
Whoever is the opponent doesn't matter.
I am going to win.
That sounds interesting.
For every friend you refer, you earn points that you can
redeem for discounts or even cash rewards.
And also you'll get the job guarantee after completing this
course.
Count me in. I'll make sure to spread the word to all my
classmates.