Hello everybody, good evening to all of you. This is Vineet
Gautam, your coach, your trainer.
And today I am going to talk about the marketing
professionals.
We have recorded some videos in the past for the training
of the marketing professionals.
I have talked about the seven fees of marketing, product,
price, promotion, place, people, packaging, process and
presentation.
In coming videos, I am going to talk more in details about
these all things.
I am going to talk about all these things in detail.
Now I want to talk about the four fees of marketing.
What are the four fees?
Customer, cost, convenience and communication.
These are the four important parts for marketing.
Who is your customer?
It is very important for you to identify your customer.
If you do not identify your customer, then if your focus is
publicly, then your cost is going to increase and its
return is going to be very less.
If you find out your customer, like we do data collection,
you have discriminated your customer, that this is my
customer.
So if you focus there and target them, then you will be
centric.
And when you are centric, then it will take less time, less
money and your return will be better.
Yes, you will say that it will take time to identify the
customer.
But you have to do that work.
Who is your field customer?
If you find out that you have touched 100 people, then your
customer is 20.
So you took out 80.
Now you will say that to identify the customer, if you
touch 100 people, suppose you took 10 hours or 100 hours.
So you wasted 80 hours out of 100 hours.
Now you have to spend 25 hours to identify your customer.
And if you target 100 customers, then if you consider 100
hours there and in 125 hours you touched 100 customers,
which are your own customers.
So if you look at the previous condition, then you touched
100 customers in 100 hours and saved 25 hours.
But your work turned out to be 20.
In this way, if you touch 500 customers, then you will get
100 and it took you 500 hours.
Instead of 500 hours, it took you 125 hours.
So how many hours did you save, how much energy did you
save and how much money did you save?
You can understand.
That's why you have to identify your customer.
Cost.
See, if your cost is already high on any product, you will
have to do cost cutting.
Anyhow, for that, go to the cost cutting section and take
the knowledge of it.
Do any survey, learn from anywhere, do anything.
If you do not do cost cutting, then already in the market
its sale price will increase.
And if the sale price increases and if it exceeds your
competitors, then you will not be able to convince the
public in the market that why are you charging extra if
others are not charging so much then.
You will not be able to convince.
That's why you should know how to do cost cutting.
That is a very important part.
Then you have to explain the cost.
You have to give a reasonable reason, a logical reason that
why is this much is cost.
There should be convenience and communication is an
important part.
This is also important.
It is a very important part.
What is important?
The most important part of marketing is communication.
How do you communicate yourself?
In which your presentation, public speaking, business
communication.
This is called.
See, communication is communication.
When you are communicating in business, one is English.
One is professional English.
One is communication and the other is business
communication.
What are those things and those things are going to come in
this section.
Which is very important for your field.
You must take care about this thing very seriously.
Next is coming.
Which is a very important topic.
What is B to B, B to C, C to C and C to B and D to C? What
is this in marketing?
See, this is a category of marketing.
What type of marketing is done in the field.
This is a category B to B, business to business.
One business is dealing with another business.
Business to business.
That I am manufacturing something that a business person
needs.
My business to business work is going on.
My business is depending upon the business of others.
My business is required for others business.
For example, a big company makes a big product.
For that, it takes small parts from another company.
Business to business deal is going on.
There is no customer in this.
There is no consumer in this.
It is doing business to business.
So, B2 is done.
We will talk about this in detail.
Next is B to C, business to consumer.
You go to the consumer.
Whatever your product is, business.
I will explain you with example.
What is it and how you will do it.
These are all things I am going to explain you.
So, business to consumer.
You go straight to the customer.
You have removed the other from the middle.
You do business like this.
You go straight to the customer.
C to C, consumer to customer.
You are dealing with each other.
One customer to another.
One consumer to another.
They are doing business with each other.
That is also kind.
C to B, consumer to business.
He is giving you for consumer to business.
He is giving to business because he is a consumer.
I will explain that in the coming videos.
D to C, direct to customer.
You will go.
These are the five categories of doing the marketing of any
product, any concept, any content.
How is it done?
In the coming videos, I am going to explain you in details
for the marketing professionals.
Nothing to worry.
Wait for the coming videos.
Then I am talking about five aims for advertising.
Advertisement is the major part for the promotion of the
product, of the concept, of the company, of the
organization.
Whatever you have.
Whose business you are going to do, you are going to do
marketing.
So, what are the five aims of advertising?
Mission.
What is your target?
A target should be set.
Your management is sitting in the board of meetings.
They make a mission.
What is our motto?
Like the Ariel company came.
Ariel's product came.
The detergent.
So they hired a marketing team.
And by making small products, pouches.
And started selling to people door to door.
They were not selling.
They were distributing.
That you take our product.
See, if you want to do something big, then you need a lot
of thought and a lot of investment.
Ariel had to come to the level of the top brand who were
taking the costing at that time.
So they made a big strategy.
That you have to go to the customer.
And they are giving free pouches.
And the people are using.
And by using, they told people to use first and then
believe.
They increased the number of people by giving free, free,
free, free.
So, if you want to do something big, then you need a lot of
thought and a lot of investment.
Not just investment.
You need a lot of thought and a lot of investment. If you
just make a big investment, if you don't have a lot of
planning, then your investment can go in vain.
So, with a lot of thinking, a lot of planning and a lot of
investment is necessary.
Why are you making this investment? Because you have to
give a message to the public.
The next point is going to come. The message should be
clear, loud and clear.
What exactly is the motto behind it?
Sir, buy this product. It is the best product. We are
giving it for free.
This is the company's promotional offer.
It is an inaugural offer. It is a promotional offer.
Do you understand?
If you say this much, you said that we are doing this
course for girls for free.
When girls come, they will definitely ask this question.
Why girls?
Now, you have told your target.
Our target is women empowerment.
Your target is to increase the number of customers, but you
have given a tagline.
Our target is women empowerment.
You have to keep this kind of mission in your mind.
The ground mission should be in your mind.
It is important to show your teeth.
What you see is what you sell. It is a marketing trap. You
have to show it.
We have talked about money and investment.
I have talked about three things.
Media.
Which media are you hiring and how are you presenting
yourself?
That is matter.
With whom are you going to tie up?
What is their self-image?
If you give ads on the channel till date, you will get the
benefit of the trust of the people.
People say that there is a business channel till date.
If their ad is coming on it, although it has nothing to do
with the channel, but it is the trust of the people.
If it has nothing to do with the brand ambassadors, who
advertise a product, then we will look at their face and we
will look at their image.
If Amitabh Bachchan has said it, then it will be right.
It will be right.
IIPM was a management institution.
It was not recognized in any way.
It was not recognized by UGC.
But it was such a big brand.
So many institutions were opened at the national level.
Who was the brand ambassador?
Shah Rukh Khan.
In today's date, everything is over.
When Arundham Chaudhary was the star of that era, 15 years
ago, people used to take 18-18 lakhs to get an MBA.
Who is the brand ambassador?
Shah Rukh Khan.
Did Shah Rukh Khan go to see?
That he does not agree with UGC, neither this nor that.
But he started advertising.
Those people are not being responsible.
They are not taking the responsibility of their name and
image.
They take unfair advantage of their name and image.
They take wrong advantage.
Because Shah Rukh Khan is advertising, people blindly go
back.
What is BYJU doing in today's date?
I do not want to make any direct comment.
But did Shah Rukh Khan check their quality?
No, he did not.
He does not care.
But the general public, they see this.
Shah Rukh Khan is a fan.
Shah Rukh Khan said, close your eyes and start.
Everything is over.
Government has sealed.
IAPM is closed.
Today, Arundham Chaudhary, who 15 years ago, used to do
one-by-one workshops, he used to take 25,000 rupees.
25,000.
He used to take 5,000 people in an auditorium.
Today, he is promoting in other colleges.
Nobody is asking.
Everything is closed.
And Shah Rukh Khan is still there.
Nobody is asking him.
Such people should also be held accountable.
So, in marketing, they are using this media source.
Measurement should be calculated.
Nothing is good.
If you do anything, you will do it for a few days.
But then, it will have to be closed like this.
It will have to be finished.
So, if you are starting, then be a little calculative.
So that, such things do not happen with you. Okay.
So, I am talking about these things.
I just talked to you in this video.
What is B2B and B2C?
C2C and C2B and D2C.
I gave you five points.
Then, 5Ms of Advertisement, Mission, Money, Message, Media
and Measurement. And, in the coming video,
I am going to talk about the 7Cs of Marketing.
What are they?
In details,
I am going to talk about in the coming video.
Discounts or even cash rewards, and also get the job
guarantee.
Count me in.
I'll make sure to spread the word to all my friends.