Hello everybody
Good evening to all of you.
This is Vinny.
It's Gautam your coach your trainer and today
I'm going to talk about the
Marketing contents which are exactly needed for the
marketing training
For the marketing professionals, whatever the contents
required for training.
I'm going to talk
In the last few videos, I have been giving training for
marketing sales
But here today actually I'm talking about little bit the
contents which are exactly required for being
Really a professional in your field
So what all things we need to do
We will talk about that.
First actually I was talking about the communication
I was talking about
That actually all those all things are coming under the
section of the promotion
If you want to promote your contents your concept your
product
Then promotion section your team is required and for team
For that your communication, public speaking, presentation
skill
All these things are required for decision making, problem
solving for being a successful marketing professionals
So today actually I'm going to talk about
What all things are required for marketing
So what all things are required 7 P's are required for
marketing product price promotion place people Packaging
process and presentation
What is your product?
That is
Pricing is done.
See what is your product? Where are you launching that
product? That is matter
That is matter which is surveyed before marketing, before
product, before manufacturing
So mainly in survey it is found that
Where you are launching your product, is there a need for
it or not?
So that will come under the survey section.
So your product is matter
That is there.
In this example I have told you earlier that a company
In a particular country was planning to start a car
manufacturing company.
We are going to start a car manufacturing company
But before that the survey was done
So in the survey it was found that in those countries there
are many car manufacturing companies
But there are big problems of car service center then
people are suffering
Because of less number of car service centers people have
to wait and face a lot of problems
So they changed their idea on the basis of survey
And they brought their product which they were going to
manufacture to the service center and opened many service
centers
Their investment
That investment and the output that was going to come from
it
Less investment
Less cost and the output that they had estimated was very
high
From the point of view of car manufacturing company.
The biggest thing
In car manufacturing there is a long process of
manufacturing and then selling
Whereas service center you have started from day one and
you are going to get the
revenue So how did this thing come to know that you have to
do the survey first
Exactly your product where you are going to launch
Exactly that is a real
Scenario is better for there or not
What is the market for there? Is it suitable for you or not?
You should know this first
then Second Like I tell you in Delhi NCR
Delhi Faridabad In Ghaziabad, Noida IIT industries
The training coaching industries of IIT are successfully
running
Very good
But not in Gurgaon
There is no run
Why? Because Gurgaon people go to Delhi
And Gurgaon people prepare for international level for MIT's
MIT's So if someone goes there and puts the institute
Or you put such a place without a survey where people are
not able to afford you
Those who are able to afford
They are out of there.
Like I went to the interior as a GM
I was the head of three four districts
So the schools there were good, everyone used to say that
sir, you launch your branch here
Launch the branch, everyone used to say
But when I got the survey done, then I found out in the
survey that those who are from there
Really interested in IIT preparation
He is going to Kota, Delhi, Benaras
And those who are left there
Those people are not able to afford that fee
The simple thing is
That you will take your branch there, even after you will
say that you will stay there.
Why Delhi? They have to go to Delhi
They have to go to Delhi because their children want to
travel to Delhi
Guardian also wants to tell his people in his society that
my son is studying in Delhi, Kota, Benaras, Batna
So there is a mindset and it is important to understand the
mindset.
You can't do anything in it
You will remove the wall of your company
What is the product and where are you launching it? When
are you launching it?
This thing is very very much serious matter which will do
it.
We will talk about it in detail
then price
Price matter, where are you launching the product, what is
the real value of that product in that market?
Because there will be another one
If that market is not open for that product, then your
marketing cost is going to increase a lot
Because you will create its market
One thing happened that you created the market
There is a need but no one else is sitting there, so you
will create the market by spending on your own money
And I will also tell you that as soon as you create the
market and open it
Customer will be mentally prepared, then other people will
also enter the market.
It is a sure thing
It is a simple thing
If you are creating
Then at the initial stage you will have to see your price,
what should be the price?
If the market is already open and you are entering there,
then what should be your price?
You will again do a survey and on the basis of that
Survey plus you will see your costing and everything is a
process
You will do it by deciding the marketing price
That's the thing then
Yes, you do the price, you will not say that my cost is so
high, so I will keep it like this
Actually, whatever is going on in the market, you will do
it very differently, so you will not be able to stay in the
market
So you can cut the cost as much as you can
And this is the job of the marketing department that if the
cost is cut, then from where should it be done?
It can be done on manufacturing, wherever it can be done,
that is a separate discussion point, but the cost should be
competitive
It should be competitive
Otherwise, if there is something extra in your mind, then
for that, make a separate mind, be ready to fight
If you say fight, then to convince the public
Be ready
And there should be a solid plan
That will come in the promotion section, that work will
also be done by the marketing team
Explain to the public what exactly is different in you than
others and why?
Because of that this cost is high
Why is your cost high? Because you are different from
others, what is different?
Just like we talk about this mobile industry
Generally, the mobiles that are available and the iPhones
that are available on your Apple
There is a difference of 10 times in its cost and in its
cost
You will get a difference of 10 times
But They have set a market, the market is already open
The market is set, their customers are also of a different
category
So you can't compete with them directly
and This cost is not like that, today they have made a
prestige issue
But there are some things in it, functional
Which match up that cost
Because until you tell the public
the importance of your product
The benefit for that particular customer, you will not be
able to tell, you will not be able to explain
They will not show any interest in your product
No problem, so your pricing should be convincing
Promotion is a kind of telling the quality of the product
in the public
And in the promotion section, the marketing department is
going to do it
That you have to set the quality of the product
Many times the quality of the average product has been set
very best in the mind
And many times your quality is best, you have spent all on
manufacturing
But if you are not able to do marketing, then your quality
will not reach the public
And most of the people will not even know about it
And if they don't know about it, then how will you do
business
So this is the importance, that's why the top businessmen
in Japan
They take 30-40% on manufacturing and 60-70% on marketing
Their idea is that the quality of the product is not in the
product, but in the marketing
You are doing the marketing, because you have made the best
quality
But if you are not able to do the promotion properly, then
your best quality will be left in the warehouse
But if you are able to promote properly, then the average
product will run and sell
And this will happen because of marketing In the promotion
section
Place, the right place
I have already talked about the right place
I was talking in the product section, which product you are
going to launch
And which place is exactly supportive for that
I gave you an example for IIT
If a faculty is at an average level, then people take it as
an average
But if it is at a branded place, then people take it as a
branded place
So places also matter
If you go to a small institute in Kota So, where?
In Kota
People are taking 2 lakh rupees there Many students are
going from there
You will not get 25-50 thousand easily But it will be
difficult for you to take 10 thousand in an average place
Second thing is that you will get a lot to learn from the
place where you will be in the industry You may not be able
to update yourself in an average place
But there you are updating yourself
If other students visit you at the same counter
They will tell you that they are doing this, they are doing
that
What are you doing?
You are not doing anything
So who will come to you? That's the thing So, places always
matter for your product, for your manufacturing company
Where you are sitting, this thing always matters
Then the people What kind of people are your target or your
employees
Packaging Attraction People means people, the persons
What kind of updated people are there What kind of updated
team do you have?
In which your personality, dress sense, your dress code is
good
You match up the national and international level
Communication is the same, presentation is the same
Decision making, power, confidence
All these things
So that team is important
Second is packaging The packaging of your product should be
very attractive
Even more than that
They say that the product inside should be of lower quality
But if the packaging is good
Then people will definitely get attracted
There is beauty in villages
Take it on a light note
Beautiful, natural beauty
But our eyes don't go there
And in the same city, the average Make up, take up, market,
wow
And what is the marketing gimmick?
What is visible, is sold
I am not saying this based on beauty example
I am saying that
That the product is best
But if the packaging is not good Then the first impression
is that your packaging is not good
So if you give the best packaging Then even if the product
is good Then it will work
You have made the product best
And packaging
Now the things are kept in the shop Who is the best product
inside
They say after using
First use it, then believe
But people don't do it on every product
Pick it up Pick it up And then what happens
Once you are impressed with something
You accept it In the same way
Then you will say that it is good
That's the thing So packaging is the matter
Then process and presentation
The processing that you are doing
How, timing
When are you making it
What are you launching
How are you promoting
What is the presentation
How are you presenting it
Who is your brand ambassador
All these things matter
Seriously matter
So we will note it
And will definitely note it
We will keep it on a serious note
So I told you 7 piece of marketing
Which is important Product Price Promotion Place People
Packaging Process and presentation These are the things you
have to clear
For the marketing field
For any new concept
Content Product Project Whatever you are launching
Which you are going to promote
You can do it at home
Promotion is one part
Now we will talk a little more
So here I am going to talk about the next video
In the coming one
What is next one
Little bit more I am going to talk
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