Hello everybody. Good afternoon to all of you. This is
Vineet Gautam, your trainer, your coach.
And today I'm going to talk about a very crucial, important
topic that is exactly necessary for everywhere.
Wherever you want to work, you have to adopt this strategy.
What is marketing? I have put a topic, what is marketing?
Mainly, marketing is when you want to sell an idea or a
product.
Launching it in the market, telling people about it, giving
details about it, how to do it, through your strategy.
It is said that what you see is what you sell.
There is a lemon funda, a basic thing.
So you can understand it by showing it in the market, how
to show it.
And through which steps does this marketing move forward?
How can we do it?
First, you have to do a survey.
The survey is about the work you are going to do, the
product you are going to launch.
The survey is about who is your customer, what is it, how
is it.
You can do it in a proper way, you can do it online, you
can do it through pamphlets.
You can do it however you want, but you have to do it.
Data collection is the first step of marketing.
After doing the survey in the market, you get to know about
your clientele.
For example, you want to sell flats for your building, you
want to do marketing for it.
So, you survey people who have a need.
You want to sell something educational.
You survey where children can be.
Then you take their data.
Just like surveys are done in different ways, data is also
taken in a different way.
You can contact directly.
You can get data from a source.
Just like education, you can get a scholarship test done in
a school.
You can get data from that.
You can get it from the board.
You can get data from companies.
You can get data from the employment exchange.
You can get a list of unemployed people who apply there.
Then, once you have the data, you have a need.
You have a market executive who is collecting data from the
field.
Using different sources.
Then, the major part of marketing is that you do calling.
You get calling done on these data.
Calling is done on your product or whatever you have.
Whatever you want to do marketing for.
Whether it is a strategy, content, course, degree.
Whatever you want to do marketing for.
Calling is done on that.
And that calling is done.
On those particular data, it is important to be target
oriented.
Calling is done on those data.
Your target audience, target customer, target viewers.
Anything can happen.
If you are doing a webinar, you can get the data through
the message.
If you are doing a webinar, you can get the data through
the message.
Anything that is in the form of an audience.
Your customers.
Which you have found out before from different sources.
Now, you can put a message on those data.
Put a WhatsApp message.
You can do it through digital marketing.
Facebook, WhatsApp, whatever it is.
And you can get a call done.
You can send a video message.
You can send a WhatsApp message.
There are many ways nowadays.
You can use them properly and move forward.
You can do this work.
Now the question is.
You can also visit.
If you feel it is required.
Going door to door is also a part of direct marketing.
And when a product is launched.
Executives also go door to door.
They tell people about their product.
They make them aware.
And at the same time, there is also a marketing strategy.
Give some special discount.
Which is called an offer.
Which can be for a particular time.
And you can do that thing.
Which will promote your product.
And that is your need too.
That is your need too.
That your product should be promoted.
So.
These are all ways.
Now.
The calling in the data.
Those who are interested in it.
Their remarks are noted separately.
And.
Then.
Again.
Office.
Yeah.
Executive.
Finally.
Contact.
Up.
Candidates.
You keep.
Marketing.
Survey.
Then calling on data or messaging on data.
Feed.
Institution.
School college.
Admissions.
Webinar.
Again.
It's.
It's marketing.
Up.
Boards.
Holdings.
Paper.
Television.
Yeah.
Online.
YouTube.
Marketing.
There are many ways about which we can read and understand
one by one in detail.
To tell you the main thing, it is very important to have an
assessment in this.
That whatever is happening, whether it is happening
properly or not, a target is given to you for that.
And following all these processes, you have to achieve that
target anyhow.
If there is any problem, you can tell your seniors.
And they are going to help you exactly in solving your
problems.
They are there for you.
Because you are a part of their team.
So, in marketing, you have seen that the motto is that you
have to create a market for the new product you have
launched.
You need customers for that.
So, there is marketing for door-to-door as well.
There is pamphlet distribution.
There are boards and hoardings.
There is mouth publicity.
There is seminar and webinar.
There is advertisement in the newspaper.
There is advertisement on television.
All these things are part of marketing.
Then you collect the data and call them, give them a
message.
After that, you welcome them in your seminar and webinar.
You welcome them in the office.
Again, seminar and webinar is also a process of counselling.
You can do one-to-one counselling.
Or you can call seminar and webinar as group counselling.
That you are doing group counselling.
But this is a strategy counselling.
Mainly, you are doing counselling.
So, the question is,
Are all these things getting executed in a time-bound, in a
strategic and scheduled manner or not?
If they are getting executed, then it's okay.
That's fine.
But whether they are getting executed or not, this is a
question.
And it's not a question.
It's a big question.
If you get money, the accounts will calculate it.
They will credit.
But who will bring the money?
The marketing person.
Who will bring the work for you?
The marketing candidate will bring it.
So, when you start a product, its first phase is marketing.
What is its first phase?
That is marketing.
How do you do marketing?
First phase is marketing.
And that is a very important part for you.
It's a very important part.
So, I have just talked about a simple basic level thing.
We will talk about it in detail later.
What is mainly marketing?
How is it?
How can we do it?
We will assess these things.
We will talk about it in detail.
Because it's a required part.
It's a very important part.
Because without this stage, without passing this phase, you
can't go to the next phase.
So, you can't deny the importance of this part.
And this is very crucial.
It's an energetic part.
We have to put energy.
Only then we can execute it.
And system, any project, can't be done without a successful
marketing strategy.
So, it's very crucial.
And you also can't deny the importance of this.
You can't deny the importance of this.
In marketing skills, you will get many more contents.
And in the coming videos,
I am going to talk about the details of those things.
And we will discuss these things one by one.
If it's not being executed properly, how can we execute it?
We will discuss those things.
Okay?
For every friend you refer, you earn points that you can
redeem for discounts or even cash rewards.
Count me in.
I'll make sure to spread the word to all my classmate.